References: shop.clifbar & foodbusinessnews.net Clif Bar & Co. is now exploring the cereal category with four kinds of Clif Energy Granola, which boast a formula based on the granola Clif Bar founder Gary Erickson would prepare for hiking trips through the High Sierra mountain range. The Clif Energy Granola is being shared in decadent varieties like White Chocolate Macadamia, Cocoa Almond, Cinnamon Almond and Blueberry Crisp, which include organic oats, nuts, seeds, pea protein crisps and dried fruit that forms large, crunchy clusters that won't crumble. As well as boasting a functional benefit, the energizing gluten-free granola mixes are a source of plant-based protein and whole grains to fuel one's adventures. Clif Bar describes its new Clif Energy Granola as "the first energy granola inspired by Clif Bars."