Daily Fashion News

Designer Sabyasachi Mukherjee’s most stunning real brides

Tuesday, December 12 2017

Designer Sabyasachi Mukherjee’s most stunning real brides

It’s common knowledge that designer Sabyasachi Mukerjee’s eponymous label is one of the most sought-after names when it comes to bridal couture. Brides in India and overseas are happy customers of the designer. Even celebrities can’t resist dressing up in Sabyasachi—the popularity of Virat Kohli and Anushka Sharma’s wedding outfits —is a clear sign of how well-received the designer’s work is. From monochrome magic to lush florals and decadent old-world charm, there’s something about a Sabyasachi lehenga that makes brides go weak in their knees. The designer’s couture 2017 collection was an ode to Rajasthani Royalty . The autumn/winter 2017 couture drop again took you back to vintage treasures . Add to that, Mukherjee also started a jewellery line earlier this year to go with his opulent garments. Over the years, Mukherjee has spoken about his unique formula behind his covetable creations. “When you take something beautiful from the past and you make it wearable for today, it will become a commercial hit. A lot of what I make is inspired by bygone eras. When I’m making clothes, I think of how they can be functional for today’s woman. For instance, the pace of life is faster, so if she is wearing a lehenga does it have to weigh a ton and be fashioned out of 60 metres of fabric when it can easily be made from 20? My concerns are about making the garment viable for the pace we live in,” he told Vogue . Whether it’s the voluminous skirts, longline jackets or the dreamy dupattas, brides seem to glow from within in their Sabyasachi outfits. Scroll through our gallery of real women on their wedding day in the designer’s best creations.

If you know about #MeToo, you should know Tarana Burke

Tuesday, December 12 2017

If you know about #MeToo, you should know Tarana Burke

Remember in 2015 when Steve Harvey was belittled and laughed at for calling out the wrong name as Miss Universe? What if I told you that one of the 21st century’s largest feminist movements, which brought together women from all over the world to have a single unified conversation around sexual harassment, has done exactly that? What if I showed you that at its core the #MeToo campaign—undoubtedly 2017’s biggest muckraker—propagated the very discrimination that it claimed to be fighting? That, while actor Alyssa Milano walked away with all the credit for launching #MeToo, the campaign had actually been created a decade earlier by a social activist from Philadelphia, Tarana Burke? More often than not, in the miasma of noise that social media creates, it is not the factual voice but the loudest voice that gets taken as the ultimate truth. So the Taj becomes a symbol of Mughal brutality and Tipu Sultan no longer remains the people’s hero. Social media shape shifts the truth. No wonder then that few people knew of Burke. A three-time sexual violence survivor, Burke has been a vocal advocate against sexual harassment. Back in 2003 she founded an organisation called Just Be Inc. that provided support and healing to victims of sexual assault. In 2007, Burke renamed the movement she’d been championing against as ‘Me Too’. Over the last ten years she has been actively involved with non-profit organisations that aid victims of sexual assault. But her life’s work was abnegated by a single tweet. A large part of the rewards we seek for our hard work is the plaudits from our contemporaries and the public. For Burke this was not to be so. Her story was, of course, not new. From times before and after Darwin (who received credit for the theory of evolution instead of his peer Alfred Russel Wallace) names are lost in the shuffle of time. No wonder then that history is said to be a tale written by men such that women are rarely seen in it. But the final nail in the coffin came when TIME magazine chose ‘The Silence Breakers’ of the #MeToo movement as their 2017 Person(s) of the Year, and put celebrities like Taylor Swift and Ashley Judd on the cover instead of Burke. This time the abdication was complete. Burke’s omission sparked a wave of protest around the world along two fault lines: racism and sexism. It opened floodgates of racist accusations against white supremacy, with a school of thought dictating that white people had credited themselves for something a black woman had created. This evocation of marginalisation was not unlike the battles we face in India: of untouchables, Dalits, men, the LGBTQ and scores of ‘the forgotten’ being alienated from the process of gender equality. And patriarchy has, of course, been a mode of societal norm in the world we’ve been born into; a currency we’re trying to demonetise. Feminism has long drawn on the issue of intersectionality. The process of inclusion and participation was made difficult since it was women who were discriminated against or the marginalised who generally became feminists. Then, and—laughably—sometimes even now, feminists were considered ugly or unloved or unlovable or unmarriageable. It is now being said that to ensure the success of the movement, it needs to be more inclusive. Naysayers argue: how inclusive is inclusive? When does it stop? Does it involve non-humans, plants and animals? Ultimately feminism cannot be about one gender dominating the other, or one class overtaking the other. That would be hypocritical and self-negating. The controversy surrounding Burke has revealed a sad truth: we can take to social media and shout #MeToo all we want, but when it comes to truly enabling ourselves, we don’t do it. We don’t know how. Despite being sidelined, Burke continues to lend a voice to the broken and ignored, campaigning for empowerment through empathy. She’s been quoted as saying, “It isn’t about the accolades. It’s about awareness.” She believes that the cause is greater than the individual. Just recently she tweeted: “There is very little conversation about queer and trans folks in this moment. No conversation about folks with disabilities. Anywhere you find vulnerable people you will find rampant sexual violence.” She stands by the blinkered and botched, keeping the flame of gender equality alive. She continues to change the conversation while refusing to let the anger die. This makes Burke greater than the sum parts of events surrounding her. That’s what heroism truly looks like. History has long taught us that what is the outrage of today can be the benchmark of tomorrow, that the censor of today can be the artist of tomorrow. Ultimately history is kind to those who have fought and challenged prejudices. We hope it is kind to the likes of Burke too.

Virat Kohli and Anushka Sharma keep the party going after the wedding

Tuesday, December 12 2017

Virat Kohli and Anushka Sharma keep the party going after the wedding

Virat Kohli and Anushka Sharma’s secret wedding in Tuscany has been all anyone can talk about today. Between the numerous ensembles the star wore to her engagement , mehandi , pheras and the beauty looks she tried, style watchers are having a field day keeping up with the extravagance of this celebrity wedding. What’s a wedding without an epic after party? Hours after the phera ceremony ended, Sharma and Kohli were seen having a blast in at the Borgo Finocchieto in Tuscany. The star changed out of her blush pink Sabyasachi lehenga into a nude gown by the same designer. The lightly ruched dress bore a light watercolour print and sequinned belt to accentuate her waist. Not out of the wedding zone yet, Sharma continued to wear the traditional red bangles she had on during the pheras. Kohli changed into an all-black suit for the festivities. Most of the teams involved in executing the wedding in secrecy—photographers, planners, the decor team, stylists and more—finally let their hair down after pulling off Bollywood’s biggest wedding of 2017. Scroll through our gallery for more inside pictures from Anushka Sharma and Virat Kohli’s wedding after party.

Kareena Kapoor Khan's red dress proves this hot mom is back in business

Tuesday, December 12 2017

Kareena Kapoor Khan's red dress proves this hot mom is back in business

Self-adhesive adjustable bra Plunge front with back extender If your gown demands maximum exposure — we're talking back, side boob and cleavage — you may want to opt for pasties. The sticky silicon nipple covers are super adhesive and cover your nipples with the right amount of padding, so your boobs don't turn you into a human barometer. Since they only cover the nipple area, chances of them slipping off due to sweat are minimised. Of course, they offer no actual support or enhancement whatsoever, so if you’re looking for a shape up or quick lift, this is not your best option. Get them at Amazon.in. Kim Kardashian is responsible for popularising this hack and heavy-chested women the world over may sing her praises. We're not sure how good the adhesive is for your skin but it does hold up great against sweat. Duct tape also hurts when you take it off, so you may want to wear pasties to protect your nipples and then place the tape on top. Hit up a hardware store and then follow this tutorial: Celebrity fashion stylist Naheed Driver lets us in on one of her styling secrets: medical tape. Everyone's heard of Kim's duct tape, but the cloth finish white medical tape works on clothes that aren't black. "Black tends to become slightly see-through under lights, so you'll clearly be able to see the colour difference in the tape. But on a white top or any other solid colour cloth finish medical tape works better." It holds up just as well against under-boob sweat and keeps everything in place. Tape and lift vertically if you're wearing a low neck halter. But it also works horizontally to give the impression of cleavage in low-cut back tops. Remember it's medial grade adhesive, so while it's skin friendly, it may hurt your nipples when you rip it off, not the same as a band aid, we assure you. Pick it up from your friendly neighbourhood chemist. The self-adhesive adjustable bra was all over the internet being pushed as a viable backless bra option. This bra was one of the first to offer a fuller upper boob shape while being backless. But it only really gives you that cleavage if you already have a fuller bust. The catch 22 is that on a full bust, this tends to not offer too much support and the glue may start to wear off as the duration of wear lengthens. The adjustable front also makes this near impossible to wear with a plunging neck line. Cup sizes are available, so you can get an option that best suits your bust. Make sure to choose a company which is known to have a good adhesive with good reviews This is great when you want the support of a bra without having to wear one. The plunge front with a back extender option offers full support, all of it. It's great for tops with a low scoop back and a low front. However, because of the straps extending to wrap around your upper waist, there is a limit to how low your blouse back can go. Since it's also got the skeletal structures of a standard bra halter straps may be an option but a tube one wouldn't offer the same support. You can buy a plunging bra here or buy the extenders separately and add them onto your regular bra. Silicon pasties If your gown demands maximum exposure — we're talking back, side boob and cleavage — you may want to opt for pasties. The sticky silicon nipple covers are super adhesive and cover your nipples with the right amount of padding, so your boobs don't turn you into a human barometer. Since they only cover the nipple area, chances of them slipping off due to sweat are minimised. Of course, they offer no actual support or enhancement whatsoever, so if you’re looking for a shape up or quick lift, this is not your best option. Get them at Amazon.in. Duct tape Kim Kardashian is responsible for popularising this hack and heavy-chested women the world over may sing her praises. We're not sure how good the adhesive is for your skin but it does hold up great against sweat. Duct tape also hurts when you take it off, so you may want to wear pasties to protect your nipples and then place the tape on top. Hit up a hardware store and then follow this tutorial: Medical tape Celebrity fashion stylist Naheed Driver lets us in on one of her styling secrets: medical tape. Everyone's heard of Kim's duct tape, but the cloth finish white medical tape works on clothes that aren't black. "Black tends to become slightly see-through under lights, so you'll clearly be able to see the colour difference in the tape. But on a white top or any other solid colour cloth finish medical tape works better." It holds up just as well against under-boob sweat and keeps everything in place. Tape and lift vertically if you're wearing a low neck halter. But it also works horizontally to give the impression of cleavage in low-cut back tops. Remember it's medial grade adhesive, so while it's skin friendly, it may hurt your nipples when you rip it off, not the same as a band aid, we assure you. Pick it up from your friendly neighbourhood chemist. Self-adhesive adjustable bra The self-adhesive adjustable bra was all over the internet being pushed as a viable backless bra option. This bra was one of the first to offer a fuller upper boob shape while being backless. But it only really gives you that cleavage if you already have a fuller bust. The catch 22 is that on a full bust, this tends to not offer too much support and the glue may start to wear off as the duration of wear lengthens. The adjustable front also makes this near impossible to wear with a plunging neck line. Cup sizes are available, so you can get an option that best suits your bust. Make sure to choose a company which is known to have a good adhesive with good reviews Plunge front with back extender This is great when you want the support of a bra without having to wear one. The plunge front with a back extender option offers full support, all of it. It's great for tops with a low scoop back and a low front. However, because of the straps extending to wrap around your upper waist, there is a limit to how low your blouse back can go. Since it's also got the skeletal structures of a standard bra halter straps may be an option but a tube one wouldn't offer the same support. You can buy a plunging bra here or buy the extenders separately and add them onto your regular bra.

Global luxury: Western retailers can learn from China's younger shoppers

Monday, December 11 2017

Global luxury: Western retailers can learn from China's younger shoppers

As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’. According to a report by Deloitte in association with Chinese companies, Secoo and Tencent, Generation Z and Millenials will be responsible for 50 percent of luxury sales by 2025. This will largely be driven by young Chinese consumers' love of shopping online, something that western brands will have to embrace to target this demographic. The report attributes China’s rising luxury-consuming class to several reasons "The first reason may economic with the Chinese government introducing policies to stimulate demand for domestic luxury consumption by reducing import duties on categories, such as cosmetics, luggage and apparel," Secoo Luxe's Mr. Chan said. "The second reason is that young consumers, even though their total amount of wealth is much smaller than their parents’, have more disposable income and are more willing to spend money. "The third reason is because the young consumers understands the true meaning of luxury," he said. "Their purchasing of one luxury product is no longer to show off, but to treat themselves." Western brands must learn to speak the ‘Millenial’ language "One major suggestion for western brands is to embrace online shopping," said Eric Chan, CEO of Secoo Luxe, Beijing. "This doesn't mean that the western brands should quickly start to sell their products online, but means that they should know the language the young generation is talking." According to Luxury Daily, 48 percent of China’s luxury buyers are under 30 years old. These young consumers are fully embedded in the digital space and do a large majority of their shopping online. Data for the "Chinese Luxury Ecommerce Whitebook" was collected between Oct. 1, 2016 and Sept. 30, 2017 and features a combination of Chinese luxury retailer Secoo's real shopping data, mapped against Tencent's digital and social media data from consumers, including videos they have been watching. Tencent is the parent company of China's popular social messaging application WeChat. But while China is showing the greatest consecutive growth in luxury sales, the U.S. remains the largest luxury market in the world, accounting for 22 percent of sales. China comes in at a close second at 21 percent. How do young Chinese consumers differ from other countries? Chinese millennials discover trends from brand websites not social media. Surprisingly, when millennials look for the latest trends, social media is the most cited channel in all countries except China, states Jing Daily. For Chinese millennials, fashion magazines and a brand’s own website are the most important. It shows that even though Chinese millennials live and breathe social media, when it comes to the authority of fashion, brands and publications still hold sway. Quality over quantity Quality is the No.1 listed factor that draws millennials to luxury brands across the board. According to Deloitte, quality is the “one attribute likely to push a consumer to buy luxury when they could buy utility,” and “extensive data” from social media empowers them to judge a product’s quality. Surprisingly, Chinese millennials ranked higher for favoring “uniqueness” when buying an item, compared to millennials in the West. They also like intangible factors such as “the stories it tells.” Industry observation According to the conclusion of the report, the luxury spending level of young Chinese consumers may not be as diverse as expected. Since their choices and influence are still very authoritative, brands have plenty of room to research how they’d like to be recognized, rewarded and engaged with. More than 50 percent of those surveyed said they use loyalty program apps, an area that merits further research. Photo credit: Tiffany, Resonance China, Deloitte "Bling it on" Report; Article source: Jing Daily, “5 Surprising Facts About the Luxury Shopping Habits of Chinese Millennials;” Luxury Daily, “Almost half of all Chinese luxury buyers are under 30: report”

Single brands being exempted from marking MRPs to push down prices

Tuesday, December 12 2017

Single brands being exempted from marking MRPs to push down prices

Single-brand retailers — including, Ikea, Fabindia, Decathlon, H&M and several chains of Future Group — have been exempted from marking the maximum retail price on their products. This may help bring down prices for consumers. Marking MRPs on individual products increases the production cost that is eventually borne by the consumer. Instead retail sale prices of the products in a store will be displayed through labels fixed on the racks. Additionally, the prepackaged commodities for sale shall contain bar codes on the principal display panel, which will show the retail sale prices by using the scanners available across the store. Removing the MRP requirement on label for packaged products is seen as a positive step toward establishing modern retail practices and allowing a more integrated way to communicate price in a multichannel environment. The new order on labeling norms also specifies that once a pre-packaged product is imported or packaged within the country, its retail sale price shall not be escalated upwards during its life cycle. India is one of the few countries that follows the practice of mentioning MRP. A store in a posh locality with higher rentals can charge more for a product compared with a store in a rural area. Currently, companies hedge the overall production cost and calculate an average as MRPs.

H&M overtakes Zara as India's fastest growing global fashion brand

Tuesday, December 12 2017

H&M overtakes Zara as India's fastest growing global fashion brand

H&M is now the fastest growing global fashion brand in India. After the massive brick and mortar expansion, H&M has overtaken Zara, which has just over 20 stores in India, as the fastest growing global brand. The Swedish brand hit another significant milestone when it crossed Rs 700 crore in sales during a nine month period ending August 2017. Heavy discounts, an extensive low- price basic collection, and new stores contributed significantly to the growth spurt in sales. The country’s biggest international apparel brand, Zara’s sales stood at Rs 1,023 crore during FY16-17. H&M’s newest store opened this month in Raipur, Chhattisgarh. H&M has expanded quickly, opening 16 stores in 18 months in metros and Tier 1 markets, and threatens the foothold its global rival, the Spanish Zara has painstakingly acquired since 2010. H&M’s entry even prompted its more expensive competitor to slash prices. Other brands even started to discount their stock in an attempt to prevent customers being lured to shop at H&M. Other contributing factors to H&M’s boom in India this year include many discounts and sale events and a low-priced basics collection that undercut similar offerings from competitors. H&M has made strides since their 2015 entry into India and, as their store expansion plans show no signs of abating, they are fighting to become the largest international fashion brand in India.

Unibail-Rodamco to acquire Westfield in 24.7 billion dollar deal

Tuesday, December 12 2017

Unibail-Rodamco to acquire Westfield in 24.7 billion dollar deal

Shopping centre giant Westfield, which has two centres in London, is being acquired by Paris-based Unibail-Rodamco to create the “world’s premier developer and operator of flagship shopping destinations” in a 24.7 billion dollar deal. The deal, which has been unanimously recommended by Westfield’s board of directors and Unibail-Rodamco’s supervisory board, will see the creation of a global property leader worth 72.2 billion dollars, strategically positioning its combined shopping centres in 27 of the world’s most attractive retail markets and cities including in the UK, Australia, France, Spain and the United States. France's Unibail will pay shareholders in Australia's Westfield Corporation, which owns 35 shopping centres in the United States, including in New York and Los Angeles, and in the UK at London's White City and Stratford, 7.55 cents a share at a 17.8 percent premium. Unibail chief executive and chairman of the management board, Christophe Cuvillier said: “The acquisition of Westfield is a natural extension of Unibail-Rodamco’s strategy of concentration, differentiation and innovation. “It adds a number of new attractive retail markets in London and the wealthiest catchment areas in the United States. It provides a unique platform of superior quality shopping destinations supported by experienced professionals of both Unibail-Rodamco and Westfield.” In a statement, Unibail-Rodamco stated that the acquisition is expected to result in 100 million dollars in cost savings per year across the 104-strong property group, while adding that they are still committed to the “progressive roll-out of the world famous Westfield brand in the Group’s flagship shopping destinations”. It also notes that the deal will see the creation of a collection of 56 high quality flagship shopping destinations, representing 84 percent of the GMV, with an average footfall of 15.7 million per annum, such as Westfield London, Westfield Stratford City, Les Quatre Temps, Westfield Century City, Le Forum des Halles, Westfield World Trade Center, La Maquinista, Shopping City Süd, Mall of Scandinavia, Centrum Chodov and Arkadia. Westfield group to be bought by France’s Unibail-Rodamco Cuviller added: “We believe that this transaction represents a compelling opportunity for both companies to realise benefits not available to each company on a standalone basis, and creates a strong and attractive platform for future growth. We look forward to welcoming Westfield’s security holders as shareholders in the new Group and continuing to create significant value for our existing and new shareholders.” Westfield chairman, Frank Lowy, said: “The transaction announced today is the culmination of the strategic journey Westfield has been on since its 2014 restructure. We see this transaction as highly compelling for Westfield’s security holders and Unibail-Rodamco’s shareholders alike. “Unibail-Rodamco’s track record makes it the natural home for the legacy of Westfield’s brand and business. We look forward to seeing Westfield continue to grow as part of the world’s premier owner of flagship shopping destinations.” This is the latest consolidation in the shopping centre market, earlier this week Hammerson agreed an all-share takeover of rival Intu in a 3.4 billion pounds deal to create Britain's biggest property company. Its portfolio will include Intu-owned Trafford Centre and Lakeside joining the Bullring in Birmingham under one roof, forming a 21 billion pound shopping centre giant in the UK. Image: courtesy of Westfield Stratford City

Cafe's story on Anushka Sharma's career reminds us that casual sexism is alive and well!

Wednesday, December 13 2017

Cafe's story on Anushka Sharma's career reminds us that casual sexism is alive and well!

Cafe's story on Anushka Sharma''s career reminds us that casual sexism is alive and well! How many bad decisions does it take to make a front-page story? By Rochelle Pinto December 13, 2017 SHARE Anushka Sharma should be very grateful. Because the editors at national entertainment daily HT Cafe, in their infinite wisdom, called upon four men to assure the actress that her career "has a long way to go and is far from over." Control that gag reflex, because there's more delicious BS being served up. The writer of the piece (nail to the head, she's a woman) thought to ask filmmaker Anubhav Sinha if marriage is a roadblock for a top female actor's career. Instead of slamming the phone down, Sinha decided he loves the taste of foot-in-mouth and responded. "It totally depends on the individual. I feel that Anushka has at least five dozen great movies still to come." You can stop holding your breath now, Anushka. The director of Tum Bin 2 has spoken. Anxious to join this highway pile-up, Omar Qureshi points out that Anushka has "married such an international icon that it's going to be even more difficult for naysayers." Who needs talent, drive and charm when you have a husband! *Quickly creates profile on Shaadi.com* Just when you thought this intellectual hara-kiri had reached its peak — like Anushka's career before she went and screwed it all up by getting married, damn her — trade analyst Sanjay Mehta thought the front page story would be incomplete without his pearls of wisdom. "It's just that Anushka might have become more selective with roles. But then, there's every kind of cinema today, so she has a safe career path. Oh silly us, here we thought that the woman who set up her own film production house and fashion brand didn't have to worry about sitting at home twiddling her thumbs. This unfortunate story is a classic case of not knowing your misguided feminism from your casual sexism. We get it, that's too many 'isms' to expect an army of editors to decode.

Inditex stock up on higher nine month results, positive Q4 trading

Wednesday, December 13 2017

Inditex stock up on higher nine month results, positive Q4 trading

Shares of Industria de Diseño Textil SA or Inditex were gaining around 4 percent in the morning trading in Spain after the fashion retailer reported Wednesday higher profit and sales in the nine-month period. Regarding the fourth-quarter 2017 trading, the company noted that online and offline store sales increased 13 percent in local currency terms between November 1 and December 11. For the nine months, net profit of 2.34 billion euros increased 6 percent from last year's 2.20 billion euros. Earnings before interest and tax or EBIT was 2.99 billion euros, up 6 percent, and EBITDA, a key earnings metric, also grew 6 percent to 3.82 billion euros. Gross profit grew 9 percent year-over-year to 10.32 billion euros, while gross margin fell to 57.4 percent from 57.9 percent a year ago. From February 1 to October 31, net sales rose 10 percent to 17.96 billion euros from 16.40 billion euros last year. The company said it achieved a strong operating performance in the period, and made further progress on the global roll-out of its fully integrated store and online model. Chairman and CEO Pablo Isla said the company continues to develop its integrated offline-online platform, rolling out same-day delivery in six cities and next-day delivery in six markets, including Spain, France, the UK and China. Inditex reported that its store count reached 7,504 with a footprint in 94 markets, having opened its first stores in Belarus in the third quarter. The retail brands opened new stores in 52 different markets during the reporting period, including in the US, Vietnam, China and Turkey. The firm's online presence reached 45 markets, following the launch of www.zara. com in India. Bershka's online platform also went live in the US. In Spain, Inditex shares were trading at 31.94 euros, up 3.84 percent. (

Vedant Fashions’ profits jump with Virat Kohli, Anushka Sharma as brand ambassadors

Wednesday, December 13 2017

Vedant Fashions’ profits jump with Virat Kohli, Anushka Sharma as brand ambassadors

Vedant Fashions’ profit rose almost 23.4 per cent to Rs 111.30 crore in FY17, as per. Net revenue grew 21 per cent to Rs 610.24 crore as against the year ago period. The retailer posted a profit of more than Rs 100 crore in FY17. Vedant Fashions, which roped in cricketer Virat Kohli and actress Anushka Sharma, was very aggressive with ads, and this has helped it drive up sales. The company has two wholly owned subsidiaries: Mohey Fashions and Manyavar Creations. While Manyavar reported a large profit, Mohey Fashions, launched in 2016, posted a loss of Rs 95,366 in FY17. Founded by Ravi Modi in 1999, the Manyavar has 450 stores across 170 locations in India, Bangladesh, the UAE, Nepal and the US. It 100 flagship stores and 12 international stores which are a mix of company- and franchisee-owned. The company which is mainly engaged in manufacturing and trading of ready-made garments such as ethnic and party wear for both men and women under the brand Manyavar and Mohey, is in the process of restructuring and expanding globally and will increase business through exports worldwide. The company is also looking at inorganic growth and the board expects to sustain or even outdo the current growth rate in the next fiscal. Analyst feel in-spite of global brands like Zara and H&M entering the country, demand for ethnic wear remain strong. As per Deloitte, the total ethnic wear market in India is around Rs 70,000 crores, 70 per cent of which is dominated by unorganised players.

Ishita Khosla launches online styling platform ‘Confidress'

Wednesday, December 13 2017

Ishita Khosla launches online styling platform ‘Confidress'

Ishita Khosla has launched an online styling platform called Confidress that aims to pair users with outfits and products that match their personal tastes and lifestyle as chosen by professional stylists. Confidress is both an online fashion boutique and personalised styling service. Customers can upload information about themselves such as their body type, personal style, and budget, and then the site’s personal stylists will create outfits tailored specifically to the customer that can be shopped from Confidress’s online store. The company is targeting every person who wants to look and feel good no matter the budget. It offers clothing and accessories for men and women including Indian and Western wear across all budget ranges. It is also offering free personal styling for a limited time to consumers and therefore, charging a nominal commission from brands for marketing and selling their products. The brand is active on social media providing followers latest styling tips, trend alerts and fashion news. Each post aims to educate followers something new about fashion.