Entertainment news Updates

Bring out the child in you this November with ‘Young Sheldon’ on Comedy Central – Your #HappyPlace

Wednesday, November 15 2017

Bring out the child in you this November with ‘Young Sheldon’ on Comedy Central – Your #HappyPlace

This November, Comedy Central gets ready to celebrate Children’s Day in style by bringing you the big bang of comedy – Young Sheldon, which drew 17.21 million views for its first episode. Revolving around a 9-year-old, vulnerable, gifted and somewhat naïve Sheldon who deals with the world, his very normal family must find a way to deal with him. Get ready with your hand-sanitizers and grab your spot in front of the TV, as this younger Sheldon Cooper version is coming to tickle your funny bone with his quirks and annoyingly adorable antics, every Friday at 9PM, only on Comedy Central. Joining Young Sheldon on Comedy Central is the amusing cast of Mom as the show returns for Season three and four, beginning 16 th November . And if that wasn’t enough, November gets even more exciting as our favorite Matt Le Blanc comes back on Comedy Central with Man with a Plan Season 2 on 23 rd November . Completing the November line-up of shows are perennial fan-favorites such as Friends, Impractical Jokers, Will & Grace, Brooklyn Nine-Nine, Mindy Project, Younger and Kevin Can Wait which are back to make viewers laugh out loud. Speaking about the shows line-up this month, Hashim Dsouza , Programming Head of English Entertainment, Viacom18, he said , “Comedy Central has constantly emphasized on the importance of bringing premium international comedy content to the Indian audience. We’re excited to bring the biggest launch of the season ‘Young Sheldon’ to Indian television. The show earned rave reviews for the pilot episode which aired last month. We’ve put together a robust marketing plan to ensure viewers get to enjoy this show as much as possible. With extensive brand integrations and engaging consumer outreach initiatives across all platforms, we aim at providing a unique experience to our consumers. We’re sure they are going to love Young Sheldon and his antics. In addition to this, we also have five ongoing blockbuster shows which premiere right after the U.S. telecast as a part of Watch With The World. It’s a packed November filled with a lot of fun times for viewers to look forward to!” Reminiscing its successful predecessor show, the Young Sheldon campaign has got off to a rollicking start with rib-tickling promos on the Viacom18 network channels and social media. Evoking the characteristic humor of the show, the campaign will tickle your funny bones whether you happen to come across any of the 40+ outdoor sites or listen to the quirky radio spots in Mumbai, Delhi and Bangalore. Comedy Central has left no stone unturned, by rolling out a robust consumer outreach campaign with prominent brand partnerships like Kidzania, Jawed Habib, HouseJoy, M.O.D, PVR, amongst others. Innovative on-ground integrations will see more than 300+ reach partners engaging the Sheldon Cooper Fans across the country, building up The Biggest Comedy of 2017. For the first time, Comedy Central and Kidzania are hosting ‘ India’s First Internship Week for Children and Adults’ around Children’s Day celebrations, giving participants a chance to live their dream jobs. And for those who’re slightly older than the child genius, Comedy Central brings an exciting IQ test #YoungerSheldonChallenge on a specially designed microsite, launching on the Children’s Day. To engage the youth, Comedy Central is also organizing engaging activities like Spelling Bee face-off, challenging Young Adults to participate in school-level pronunciation contests . Comedy Central is also engaging its viewers with a first-of-its-kind contest, whereby the winner of the Hunt for India’s Biggest Fan of Young Sheldon will get a chance to visit The Kennedy Space Centre in Florida (NASA)! Additionally, The ‘Quick Chess Rally’s’, fan parties , and many more activities will keep the fun going for the fans all through. With so much happening and such an interesting line up of shows, November is all set to become one of the happiest months in the year thanks to Comedy Central – Your #HappyPlace. The All New Line-Up Include Show: Young Sheldon, Season 1 Date: 3 rd November, Friday l 9 PM Based in Texas, the show follows the life of Young Sheldon played by Big Little Lie’s star, Iain Armitage, and voice over by the original Sheldon, Jip Parsons. The show gives peek on how the train-loving, rule following scientific genius was back in 1989, who managed to reach the high-school at the age of nine, jumping a few grades. As the 9-year-old, vulnerable, gifted and somewhat naïve Sheldon deals with the world, his very normal family is trying to find a way to deal with him. Don’t miss the chance of watching the adorable young version of Sheldon Cooper. Show: Mom, Season 3 & 4 Date: 16 th November, Thursday l 9:30 PM Baxter, Candace and Christy clatter over who is accountable for Roscoe being caught with alcohol and drugs. With Bonnie learning about her half-brother, the season is sure to be magnified with further unexpected twists. Show: Man With A Plan, Season 2 Date: 23 rd November, Tuesday | 9 PM Get ready for your escapade into the superstore Cloud- 9 with all your favorite on screen employees! In this all new season, we would discover Amy approaching difficulties in her marriage with Jonah who attempts to plan his career while Garrett and Dina making an effort to understand developing feelings towards each other. Ways in which Cheyenne manages teen motherhood and Mateo steers through his top-secret, hush-hush relationship are a look out this season. Catch the most awaited series of the season- Young Sheldon, along with super hit shows Man With A Plan and Mom only on Comedy Central – Your #Happyplace!

Catch Reviews of Tumhari Sulu and Justice League by Rajeev Masand

Friday, November 17 2017

Catch Reviews of Tumhari Sulu and Justice League by Rajeev Masand

This week on Now Showing , Rajeev Masand , Entertainment Editor, CNN-News18 will review the latest releases of this week- Vidya Balan starrer, comic outing- Tumhari Sulu , and DC’s much-talked about superhero movie Justice League , starring Ben Affleck & Gal Gadot . The viewers can also test their reel knowledge and win exclusive DVDs and movie vouchers by participating in The Really Tough Movie Quiz. Catch Now Showing on Friday @ 11:30PM with repeats on Saturday and Sunday at 2:30 PM and 8:30 PM, only on CNN-News18

‘Aksar 2’ debuts across 1445 screens on UFO Moviez network screens

Saturday, November 18 2017

‘Aksar 2’ debuts across 1445 screens on UFO Moviez network screens

An Indian thriller film, ‘Aksar 2’ , directed by Ananth Narayan Mahadevan, debuts across 1445 screens on UFO Moviez Network screens. Another Hindi film, ‘Tumhari Sulu’ , debuts across 1123 screens on UFO Moviez network screens. Other releases this week English movie (which is also dubbed in Hindi and Tamil and released in 2D and 3D format), ‘Justice League’ debuts across 618 UFO network screens Tamil movie (Also dubbed in Telugu as ‘Khakee’ ) ‘Theeran Adhigaaram Ondru’ debuts across 493 UFO network screens Marathi movie, ‘Hampi’ debuts across 269 UFO network screens Gujarati movie, ‘Love Ni Bhavai’ debuts across 181 UFO network screens Malayalam movie, ‘ Punyalan Private Limited’ debuts across 143 UFO network screens Kannada movie, ‘Upendra Matte Baa’ debuts across 133 UFO network screens Other movies running successfully in theatres this Week: In its second week, Hindi movie, ‘Qarib Qarib Singlle’ screens across 541 UFO network screens In its second week, Telugu movie, ‘Adirindi’ screens across 100 UFO network screens In its third week, Hindi movie, ‘Ittefaq’ screens across 342 UFO network screens In its third week, English movie (which is also dubbed in Hindi and Tamil and released in 2D and 3D format), ‘Thor: Ragnarok’ screens across 219 UFO network screens In its fourth week, Marathi movie ‘Faster Fene’ screens across 159 UFO network screens In its fifth week, Hindi Movie, ‘Golmaal Again’ screens across 435 UFO Moviez network screens

Rejoice In Celebration Of Expression - At 4th ‘Dainik Jagran Samvadi’

Monday, October 30 2017

Rejoice In Celebration Of Expression - At 4th ‘Dainik Jagran Samvadi’

The fourth edition of Dainik Jagran Samvadi , a three-day festival celebrating the power of expression, will be held in Lucknow’s Bhartendu Natya Academy from 3-5 November 2017. The festival which is spread across three days will have 75 intriguing speakers participating through 30 deep diving sessions. This edition of Dainik Jagran Samvadi has something for everyone and will give its attendees multitudes of activities to indulge in— flavours of the city of nawabs, art and book exhibition, book launches, plays, live performances and much more! The second list of Dainik Jagran Nielsen Bookscan Hindi Bestseller will also be announced during the festival. Leading speakers from across the field of literature and arts will enthrall the audiences at the festival. The stellar lineup of speakers include Amish Tripathi, Ashwin Sanghi, Jairam Ramesh, Usha Kiran Khan, Richa Aniruddh, Rahul Dev, Anu Singh Choudhary, Satya Vyas, Divya Prakash Dubey, Neelima Chauhan, Fouzia and Fazal, Vani Tripathi, Rupa Ganguly, Yatindra Mishra, Anup Jalota, Malini Avasthi and Narendra Kohli. “Dainik Jagran Samvadi is the expression of our commitment to bridge the gap between readers and writers & thinkers, enable more conversation between them and contribute towards building a society that is more open and significant in its expressions,” says Sanjay Gupt, CEO of Jagran Publication Group and Editor-In-Chief, Dainik Jagran .

SAHITYA AAJ TAK– The biggest confluence of Hindi Literati is back with its 2nd edition

Thursday, November 9 2017

SAHITYA AAJ TAK– The biggest confluence of Hindi Literati is back with its 2nd edition

Aaj Tak announces the 2nd Edition of the successful literary festival, Sahitya Aaj Tak – a three-day Hindi Literature Festival and one of the nation’s biggest confluence of the greatest names from various disciplines of literature. The festival is scheduled for the 10th, 11th & 12 th of November at the Indira Gandhi National Centre for the Arts, New Delhi. The literary festival this year promises to be much bigger with the addition of many more names to the illustrious list of literary figures. Besides the legendary writers of the country, the audience will also get a chance to listen to luminaries from diverse backgrounds like sports, theatre and politics. Sahitya Aaj Tak’s forthcoming chapter is going to inspire and spawn a new generation of writers and thinkers and will give a glimpse into the heart of storytellers. The play ‘Gardish Mein Tare ‘ by Arif Zakaria and Sonali Kulkarni along with free performances by Mame Khan and Nooran sisters will add charm to the literature festival. SAHITYA AAJ TAK is a festival unlike any other and brings together the biggest names in HINDI LITERATURE with more than 100 Scholars, Poets, Writers, Musicians, Actors, Authors and Artists, making this the most avidly followed literature event. The doyens of literature at the event include – Javed Akhtar, Karan Johar, Kumar Vishwas, Prasoon Joshi, Piyush Mishra, Chetan Bhagat, Chandra Prakash Dwivedi, Hans Raj Hans, Jaideep Sahni, Rachna Bisht Rawat, Diksha Dwivedi, Manzar Bhopali, Alok Shrivastava, Sheen Kaaf Nizam, Ashok Vajpeyi, Mame Khan, Manager Pandey, Anuja Chauhan, Devdutt Pattnaik, Ashwin Sanghi, Sudeep Nagarkar and Yatindra Mishra among others. The festival will not just showcase cultural shows and theatre but also promises to give budding writers, a vibrant audience to narrate their scripts and an opportunity to come on a common platform with Publications and Literary agents. To know more or to register log on to http://specials.indiatoday.com/specials/sahitya/registration.jsp

#ConserveNature: A Photo Contest to Spread Awareness about Environment Conservation

Saturday, November 18 2017

#ConserveNature: A Photo Contest to Spread Awareness about Environment Conservation

A healthy environment is important for the survival of human beings and the planet. Because of excessive pollution and exploitation of resources, our environment is in danger today so are our lives and its quality. Therefore, preventing environmental degradation is a journey that we should all take part in. As part of spreading awareness about conservation of our planet, Grundfos India , a global manufacturer of energy-efficient pumps, is conducting an online photo contest called #ConserveNature on its social media platforms, Ek Boondh Pani & i Save Energy, from 13 th November to 15 th December 2017. Participants are encouraged to capture shots of the endangered surroundings, which they find are stressed because of constant pollution that plague our air, water, cities and what can be done to stop this. The top three photographs will win: 1 st Prize: Apple iPhone 6 2 nd Prize: Apple iPad 3 rd Prize: Apple iPod Nano Another 7 photographs / entrants will also get exciting Apple goodies as consolation prizes So, submit your #ConserveNature photographs not only to conserve our nature but also to have a chance at winning some exciting prizes. Commenting on this campaign, Mahathi Parashuram , Regional Head – Public Affairs, Communications & Relations, Asia Pacific Region, Grundfos said, “At Grundfos India, we actively create platforms to promote sustainability. #ConserveNature is one such initiative and is a contest we are hosting to bring about an awareness and urgency to save our environment”. Visit Ek Boodh Pani & i Save Energy pages to learn more about contest terms & conditions. About Ek Boondh Pani: Ek Boondh Pani is a forum hosted by Grundfos India on the social media sites, Facebook and Twitter. The name translates to ‘a drop of water’ in Hindi – signifying the importance of each drop of water. Through this page, members share water conservation tips and facts to encourage this awareness to be driven home. Links to the page: Facebook: https://www.facebook.com/EkBoondhPani/ Twitter: https://twitter.com/EkBoondhPani About i Save Energy: i Save Energy is a forum hosted by Grundfos India on Facebook and Twitter. The forum aims to encourage people to spread the word on adopting energy-efficient approaches and investing in energy efficient solutions across the nation. Links to the page: Faceook: https://www.facebook.com/ISaveEnergy/ Twitter: https://twitter.com/iSaveEnergyIN

Hot Wheels ignites the challenger spirit of young fans in Bengaluru

Monday, November 20 2017

Hot Wheels ignites the challenger spirit of young fans in Bengaluru

Hot Wheels, flagship brand from the house of Mattel Toys , challenged their spectators to an adrenaline-rushed, fun and enriching experience. VR Mall drew a large crowd as Hot Wheels nurtured the spirit of challenge amongst unsuspecting shoppers. Spectators at the mall witnessed a first-of-its-kind fully interactive gaming-zone, inclusive of exciting tracksets, virtual-reality challenges and an interactive science lab. Lokesh Kataria, Head of Marketing, Mattel India, said, “We are thrilled to set the wheels of our new campaign in motion in an exhilarating way. Through ‘Challenge Accepted’, we aim to emphasize on the value of playing with Hot Wheels and bring alive the contender spirit amongst children and encourage them to reach their true potential. We are happy to have received an overwhelming response from children and parents alike.” With the aim to better understand simple physics concepts of aim, angle and speed, Hot Wheels introduced the Trajectory zone , where participants received a chance to incorporate Physics to launch Hot Wheels die-cast cars from an elevation of their choice to hit the right target. Keeping in line with the philosophy of ‘Play with Purpose’ the event also comprised a series of challenges for the kids and parents alike that entitled them to create, experiment and compete while unleashing the energy of an epic display of Hot Wheels. Hot Wheels introduced a new play pattern with its Slot Car Race Track that included a challenging track set with a length of over 40 feet. In true challenger spirit, Hot Wheels, in association with Xbox 360, set up a grand LED wall for participants to engage in a competitive, virtual battle with Hot Wheels Forza. The zone also comprised engaging challenges, including the Test Drive Zone , where children competed against each other in an action-packed trackset. Mattel Toys has focused its efforts around the core philosophy of ‘ Play with purpose ’ – where each toy developed by the global leader has an intrinsic benefit linked to it. The toy-cars of Hot Wheels not only engages a child, but also gives practical knowledge about Physics & Maths like speed and distance. The Epic Race is designed in a manner to establish the importance of play in the lives of children by boosting their creativity, imagination and letting them push their limits.

UFO Moviez partners Media Exhibitors| Caravan Talkies at Krishithon 2017

Monday, November 20 2017

UFO Moviez partners Media Exhibitors| Caravan Talkies at Krishithon 2017

UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform, and Media Exhibitors enter into a strategic partnership to showcase Caravan Talkies at Krishithon 2017, India’s premier Agriculture Exposition. Krishithon 2017 is organized from 23 rd to 27 th November 2017 in Nashik. As part of partnership deal, Media Exhibitors gets to showcase Krishithon audio-visual ad in movie theatres across Gujarat, Madhya Pradesh and Maharashtra. In-turn, UFO will showcase the prowess of Caravan Talkies – Cinema on Wheels at Krishithon event. Along with a stall at the event, a Caravan Talkies Van will also be displayed at the entrance of the event, which will help the brands to know the proposition better. UFO Moviez has conceptualized a game changer in rural advertising in the form of Caravan Talkies. Caravan Talkies is a movie-on-wheels concept wherein cinema is taken deep into the Indian Heartland, in the areas which does not have easy access to entertainment. Apart from exhibiting movies, Caravan Talkies also helps brands to engage rural audience with various consumer engagement activities like sampling, activation events, brand collateral distribution etc. Speaking on the occasion, Mr. Siddharth Bhardwaj, Chief Marketing Officer – Head of Enterprise Sales, UFO Moviez says, “Our vision is to bring joy to people’s lives through innovation and we believe Caravan Talkies is one of our interesting initiative towards achieving our vision. Caravan Talkies vans move from village to village where the rural audiences enjoy popular movies free of cost, while the brands gets various activation opportunities. It’s a win-win situation for all. We view Krishithon as a competitive advantage for our business and vice versa and we are certain that the partnership will work wonders for us. We wish Krishithon 2017 a huge success and would like to congratulate Media Exhibitors for successfully arranging such a milestone event over so many years” Also speaking about the partnership, Sahil Nyaharkar, Convener, Krishithon 2017 said: “Krishithon has emerged as the largest agro-exhibition brand in India which aims at boosting agricultural sector. We are pleased to work with UFO Moviez to showcase Caravan Talkies at Krishithon 2017. Caravan Talkies is an ideal platform for the marketers to promote their brand to rural audience.”

Registration Opens for the International Career & College Counselling (IC3) Regional Forums

Wednesday, November 15 2017

Registration Opens for the International Career & College Counselling (IC3) Regional Forums

The 2018 IC3 Regional Forums is now open for registrations. A total number of 18 IC3 Regional Forums will be hosted at high schools of 11 Indian cities (Bengaluru, Mumbai, Hyderabad, Chennai, Kolkata, Jaipur, Indore, Ooty, Dehradun, Chandigarh, and Lucknow) and 7 international locations (Bangladesh, Indonesia, Nepal, Sri Lanka, Thailand, Vietnam, and UAE) from January to May 2018. The IC3 Regional Forums will bring together school leaders, college counsellors, and higher education representatives to discuss counselling and admissions practices with the latest breakthroughs. By locating the event at a local school, IC3 Regional Forums intends to further encourage diversity, equity and access among high schools passionate about the benefits of higher education, one of the best means of closing the skill gap and expanding opportunity. Along with professional development of educators, the IC3 Regional Forums is an excellent platform for university delegates to learn more about the local area, students, education systems and schools. Talking about IC3 Regional Forums, Mr. Ganesh Kohli, IC3 Conference Chair | President & Chief Mentor, KIC UnivAssist and Former High School College Counsellor said, “The IC3 Regional Forums offer a unique learning experience and professional development that will go a long way in shaping and transforming the field of college and career counseling.” He further added, “Over the last two years, IC3 has doubled participation and our aim is to empower schools to build and maintain robust, well-resourced and research-oriented career and college counseling offices. The Regional Forums enable access for hundreds of schools that have limited resources for travel and training of their principals, teachers and counselors.” The regional forums will be hosted by Ieading high schools such as The Emerald Heights International School – Indore, Vidyashilp Academy – Bangalore, Strawberry Fields High School – Chandigarh, Good Shepherd International School – Ooty, Welham Boys’ School – Dehradun, American School of Bombay – Mumbai, Calcutta International School – Kolkata, Jayshree Periwal International School – Jaipur, Australian International School – Ho Chi Minh City and Global Jaya School – Jakarta to name a few. The 2017 IC3 Regional Forums witnessed over 50 sessions, 222 registrants in 9 cities and 3 countries, with 188 high school delegates, 29 university delegates and 5 organization delegates. To register, please click here: https://www.ic3conference.com/regional-forums/register/ Find the 2018 schedule here: https://www.ic3conference.com/regional-forums/2018-regional-forums/

S.P. Jain Institute of Management and Research wins the Tata Business Leadership Award 2017

Saturday, November 18 2017

S.P. Jain Institute of Management and Research wins the Tata Business Leadership Award 2017

E-Commerce held centerstage in 2015. Big Data Analytics took over in 2016. This year, the spotlight was on ‘Waste to Value’. Tata Business Leadership Awards (TBLA) 2017, the annual business case competition organised by the Tata group, saw best minds from premier business schools from across India come up with innovative business solutions for the reduction, efficient disposal and productive use of industrial waste produced by Tata companies. TBLA was won by Team Caesar of S.P. Jain Institute of Management and Research, Mumbai. Team Invictus from XLRI Jamshedpur and Team High Flyers from IIM, Bangalore were announced as the 1st and 2nd runners-up, respectively. The other teams, which reached the finals were from IIM-Ahmedabad, IIM-Calcutta, IIM-Lucknow, IIM-Kozhikode, FMS, Delhi and TISS, Mumbai. The teams in the final round were given a challenge where they had to build a case for setting up an integrated waste management company within the Tata group that takes ownership of the industrial waste from Tata companies and unlocks value for all stakeholders. The winning entry from S.P. Jain suggested creating one such company within the group providing a holistic solution, from consulting to research and development to an investing arm, thereby tackling all issues of industrial waste management. This kind of an integrated business solution does not currently exist in the country, thereby making the suggested plan unique and a winner. The winners were felicitated with the coveted TBLA rolling trophy, a cash prize of Rs. 500,000 and a direct pre-placement interview (PPI) opportunity with TAS , the flagship leadership development programme of the Tata group. The 1 st and 2 nd runners-up received a cash prize of Rs. 200,000 and Rs. 100,000, respectively, along with an opportunity to be a part of the TAS presentation round . Speaking on the occasion, Mr. S. Padmanabhan, Group Chief Human Resources Officer (CHRO), Tata Sons, said, “ TBLA aims to engage with bright minds and provide them with a platform to showcase their leadership and entrepreneurial capability. In its 15 th year now, it has been successful in recognizing talent and triggering enthusiasm to come up with innovative solutions to challenging real-world situations. It was fascinating to witness the effortless manner in which the finalists presented their ideas on some of the most critical industrial waste management challenges being faced by corporate India.” Senior leadership from the Tata group including Dr. Gopichand Katragadda, Group Chief Technology Officer, Tata Sons, and Mr. Rajesh Gopinathan, CEO and MD, Tata Consultancy Services (TCS) also graced the occasion. In the pre-final rounds, the participating teams presented solutions to live business cases from Tata companies namely Tata Steel, Tata Power, Tata Chemicals, and Ginger Hotels . Nine teams were shortlisted by senior Tata leaders to compete at the finals.

New ad campaign 'Adar Poonawalla Clean City Initiative'

Wednesday, November 1 2017

New ad campaign 'Adar Poonawalla Clean City Initiative'

Adar Poonawalla Clean City Initiative is a successful city-wide awareness campaign that works towards making cities in India more livable. This environmentally sustainable initiative, stresses on scientific and effective management of waste and urges the citizens to take the necessary actions to keep their city clean and green. Through this campaign, Adar Poonawalla Clean City Initiative intends to raise the consciousness among masses to keep the city clean through simple acts like disposing garbage in the bin. A large part of the audience while having known there simple measures, fails to take the necessary actions.With this campaign, they aim to encourage people by informing them thateven a single individual can make a difference by doing their part for their city. Idea: Dharma 2.0 has created two TVC’s with each TVC highlighting the importance of keeping your city clean through the simple task of disposinggarbage in the bin. To make the TVC engaging and fun they have onboarded two youth icons (Alia Bhatt, Varun Dhawan) and adopted contemporary themes and styles of storytelling to get the message across. Concept: In the two TVC’s, Adar Poonawalla Clean City Initiative highlights the importance of taking the necessary actions to keep our city clean. The first TVC employs the Romeo- Juliet theme wherein Juliet waiting on her balcony is being proposed by Romeo. However, during their conversation Juliet happens to throw a juice box outside her balcony. This disturbs Romeo who retracts the proposal and leaves Juliet. He picks the box and throws it in the garbage bin showing how necessary it is to properly dispose waste and keep the surroundings clean. The second TVC features two astronauts, a woman and a man, who descend from a spaceship on the moon. The two crack a few jokes during which, the man unwraps a chocolate bar and mindlessly throws the wrapper which floats owing to lack of gravity. Here, the woman gets irked and tells him to not throw garbage on the moon, before leaving him behind and shutting him out of the spaceship. The TVC ends with her asking the audience to keep their city clean. Simultaneously, the campaign with its 360-degree marketing approach will also be promoted across print and radio. This will be a digital first and post that will go on TV. Credentials: Client: Adar Poonawalla Clean City Initiative Creative Team: Punit Malhotra, Arshad Syed Film Director: Punit Malhotra DOP: Laxman Production House: Dharma 2.0

Virat Kohli partner Ola campaign against pollution congestion in Delhi-NCR

Thursday, November 16 2017

Virat Kohli partner Ola campaign against pollution congestion in Delhi-NCR

With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola , India’s most popular mobile app for transportation, has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5th June, on World Environment Day to raise awareness for congestion and pollution issues and encourage adoption of shared mobility. Taking Ola’s innings ahead, Virat Kohli, Delhi’s own cricket icon and the Captain of the Indian Cricket Team, has joined the fight against pollution and traffic congestion. Bringing more attention towards deteriorating air quality levels in Delhi-NCR, Kohli urged his fans and followers to adopt shared mobility solutions like metro trains, buses, and Ola Share, through his social media platforms. Fighting the issue of vehicular pollution and congestion through its #FarakPadtaHai campaign, Ola pledged its support to Virat Kohli by promising free rides for all first time Ola Share users, once every week of the year; appealing citizens to retweet Virat’s tweet, bringing more attention to the benefits of ridesharing. “The pollution in Delhi is concerning. It is important that each one of us, in our own meaningful way, fights this battle as our own. We are thrilled to have a youth icon like Virat Kohli join the #FarakPadtaHai campaign in India’s fight against air pollution, especially in the capital city. We urge all citizens to spread the message of switching to shared mobility, by travelling by bus, metro or take an Ola Share. It is indeed a small step but will lead to a big change! Ola is committed to helping every citizen take that first step by unlocking free rides for all new Share users once every week for the rest of the year.” said Vishal Kaul, COO at Ola. “Share karke dekho, #FarakPadtaHai.” he added. By creating flat fares zones across Delhi-NCR on Ola Share, Ola is encouraging the adoption of shared rides and greener mobility as small steps towards making a big difference. Share Pass has tremendously helped in reducing the barriers to trial for Ola Share. It provides an easy way to lock in low, fixed fares on Ola Share rides and has seen phenomenal adoption through the #FarakPadtaHai campaign. Being the pioneers of the ride sharing market in India, through #FarakPadtaHai, Ola is encouraging more and more consumers to share resources in a bid to reduce the impact on the environment. Ola Share can be availed at an affordable price of Rs 35 across Delhi NCR. Additionally, a 10-ride Share Pass is available at just Rs 10, enabling pocket-friendly commute around NCR with shared rides at flat fares. In addition to encouraging adoption of shared commute, Ola is also distributing Spider plant saplings at various metro stations to commuters. Spider plants offer many health benefits and is commonly used to remove harmful chemicals from the air, proving helpful in the current high pollution conditions.