Entertainment news Updates

News18 India’s popular show- Bhaiyaji Kahin is travelling to Gujarat

Saturday, November 18 2017

News18 India’s popular show- Bhaiyaji Kahin is travelling to Gujarat

Elections in Gujarat have national relevance and people across the country are keenly following the same. Given its significance, News18 India’s election flagship ‘Sabse Bada Dangal’ has lined up special episodes of the popular show Bhaiyaji Kahin from Ground Zero in Gujarat . The show will travel across the state to capture the pulse of voters in the state before they cast their vote. The show will provide a platform to people at large to interact with their leaders freely and openly. Travelling through key constituencies of Ahmedabad, Surat, Vadodara, Rajkot, Junagadh, Valsad and many more, this special will have a 20 episode run and will gauge the mood of the aam janta as well as determine levels of satisfaction with the current government. Catch Sabse Bada Dangal: Bhaiyaji Kahin from Monday to Friday @ 5.45 PM only on News18 India

The MF Guide: New investor education show from BTVI

Monday, November 13 2017

The MF Guide: New investor education show from BTVI

Post demonetisation, India’s Mutual Fund industry received a major boost. Along with this development, recent regulatory changes promise to make investing in mutual funds an even safer and better prospect. Given this backdrop, Business Television India (BTVI) is all set to introduce another new programme – The MF Guide – to encourage Indian’s to save, invest and prosper. “Mutual funds promise a comparably safer and long-term investment option to people who want to maximise returns in a systematic manner. It is not easy for the average investor to take a decision given the plethora of information that is available. This is where The MF Guide show will connect investors to experts providing credible and timely information on invest money in the right manner” , says Siddharth Zarabi, Executive Editor, BTVI. The weekly show goes on air from the 15 th of November and is BTVI’s latest offering as part of the channel’s mantra of “ SAVE.INVEST.PROSPER ” (SIP). The MF Guide show will provide useful information about the mutual fund industry including details on the best funds of the week, top gainers and losers, expert opinion as well as fund performance. Noted fund managers will appear on the show to guide viewers about the entire gamut of investing to create financial security and grow wealth. Viewers can get all their queries on mutual funds answered by experts during the show by calling on 022-40987300 . Tune into BTVI to catch ‘The MF Guide’ from November 15, 2017 , every Wednesday @ 2 pm, Saturday @ 10 am and Sunday @ 2 pm.

News18 India bring Sabse Bada Dangal,CNN-News18 Battle for the States

Saturday, November 4 2017

News18 India bring Sabse Bada Dangal,CNN-News18 Battle for the States

With the polling dates for Assembly Elections in Gujarat and Himachal Pradesh being announced, the poll campaigns by the major parties are gathering momentum. As the states prepare for these Elections, News18 India and CNN-News18 have lined up an unmatched array of programming bringing the most exhaustive coverage of the most crucial political fight of the year. Under the branding ‘Sabse Bada Dangal’ , News18 India will telecast poll of polls, extensive coverage on polling days and counting day along with a multitude of special shows- Aaj ki Hulchul , a daily election bulletin; Bhaiyaji Kahin , an on-ground show that will provide a platform to voters to interact with their local leaders/candidates at a constituency level; special episodes of Lapete Mein Netaji , a weekly ‘ hasya kavi sammelan’ with renowned and contemporary Hindi satirists and poets capturing the twists and turns of the electoral dangal in a unique way; Cover Story where the channel’s journalists will focus on prominent leaders as they go about campaigning in the poll bound states and Audience Based Debates which will have national and regional leaders discussing state level issues and earlier promises made by political parties that are now driving voter preference. Battle for the States , the programming line-up on CNN-News18 will comprise of Poll of Polls, Polling Day and Counting Day coverage, audience-based shows, travelogues, documentaries and newsmaker interviews that will give the viewer a 360 degree view of the elections. While ‘ Battle For The States ’ will be a daily half-hour bulletin that will have stories and latest updates on the elections, the channel will also telecast special series like Reporters Project where a team of top journalists will traverse the length and breadth of Gujarat and Himachal Pradesh to assess the ground realities, major issues and voter sentiment ahead of the Elections. CNN-News18 will also host a series of special shows from Ground Zero in the two states. There will also be a special audience-based show on Gujaratfeaturing senior local and national leaders debating pertinent election related issues. Leading the coverage on News18 India will be the channel’s Deputy Managing Editors-Kishore Ajwani and SumitAwasthi who will be joined by renowned experts like Ram Kripal Singh and Shesh Narayan Singh . On CNN-News18, Executive Editor Bhupendra Chaubey along with Deputy Executive Editor Zakka Jacob will also be joined by a panel of prominent journalists and political analysts like Swapan Dasgupta, Ajoy Bose, Vir Sanghvi amongst others to bring the most detailed analysis of the assembly elections. Continuing their legacy of consistently bringing the most insightful content around elections, the channels’ programming comprises ofspecial programming right through from campaigning up to the counting dayand government formation. Catch all the action around these crucial assembly elections on News18 India and CNN-News18, all through November and December. Elections in News18 India & CNN-News18.

Watch Ajinkya Rahane in an Exclusive Conversation with News18 India

Wednesday, November 15 2017

Watch Ajinkya Rahane in an Exclusive Conversation with News18 India

Ajinkya Rahane, the Vice-Captain, in test matches, of the Indian cricket team is all geared up for the upcoming series with Sri Lanka. In an exclusive conversation with Vimal Kumar, sports editor, News18 India, the classy batsman spoke about not only his performance and his small stint as a captain but also about his selection in the national team. Here are some of the exclusive excerpts from the conversation: Talking about the upcoming series with Sri Lanka, Rahane said , “I don’t think Sri Lanka will be an easy cake walk. They have quality spinners. It will be tough.” He also spoke about his performance and selection in the team . He said, “Yes, I do want to perform at same level in ODI and T20 but am patient with my game. He added, “I have waited patiently for my chance but during that phase I learnt a lot from legends.” When asked about team’s and his own performance outside the sub-continent he said, “This team is capable of winning series in South Africa.” “I am never under pressure when people expect bigger things from me abroad”, he added. Early this year, Rahane also captained the Indian test team while playing a match against Australia. Talking about his experience he said,”Captaincy was a great honour and I have a different style.” Talking about different styles, Rahane also commented on Virat Kohli, current Captain of the Indian cricket team . He said, “Me and Virat have a different style but we back each other and respect each other a lot.” Speaking about the batsmen in the team, he said, “In this Indian team everyone who bats at his position considers himself the best batsman.” Rahane has been often compared with former cricketer Rahul Dravid . When asked about it, he said, ““I know people often compare me with Dravid and it’s a nice compliment. I have idolized him and try to do the same for the team.” When asked about test matches Rahane said , “Test cricket is ultimate and this generation do care lot about it.” He also commented on the hype around the cricket and cricketers in India. “I am unaffected by all the hype.” he said. Watch the exclusive conversation only on News18 India at 1 PM on 15 th November 2017.

The newly launched Sports Tak crosses 1 lakh subscribers on YouTube

Wednesday, November 15 2017

The newly launched Sports Tak crosses 1 lakh subscribers on YouTube

Sports Tak the recently launched digital sports channel under the umbrella of Mobiletak.in has crossed over 1 Lakh subscribers on Youtube. The youtube channel of Sportstak.in has achieved this feat within 70 days of its launch. Till now Sports Tak has garnered 13.79 Million video views across platforms. This clearly highlights the rapidly growing popularity of sportstak.in among video viewers on social media. Sports Tak @ Lunch Time and Sports Tak Blast from the Past and are some of the keenly followed and viewed videos on the channel. Sports Tak, as the name suggests, is all about sports, a channel where users can find all the latest sports news from India & around the world. Not just that, the channel also brings to you exclusive interviews, live chats with players – past and present – and also the top journalists from sports journalism. It is an exclusive platform for sports news updates for the fans. The new destination for most sharable sports content.

Goa CM Manohar Parrikar to flag off 2nd edition of JK Cement SwachhAbility Run

Thursday, November 2 2017

Goa CM Manohar Parrikar to flag off 2nd edition of JK Cement SwachhAbility Run

JK Cement , India’s premier cement company invites all runners to lace their running shoes once again for the upcoming JK Cement SwachhAbility Run starting November 5th. In its second edition, the run will unfold in 5 cities over a span of 5 days–starting from Goa across Belagavi, Hubballi and Mangaluru before closing in Bengaluru on November 12th. Goa Chief Minister, Manohar Parrikar will grace the inaugural run as the Chief Guest in Goa on November 5. ‘Swachh Ability Run’ Schedule 5 November Sports Authority of Goa Ground, Campal, Panaji, Goa 6 November St. Paul’s High School, Belagavi 7 November JK School, Mrutunjaya Nagar, Hubballi 9 November Canara Higher Primary School Mangalore 12 November Federal Public School, Bengaluru JK Cement is an organization that cares. It operates on a business model built with sensitivity as one of its cornerstones and an organizational commitment for a better world – for customers, stake-holders, employees and last but not the least, for the community at large. This unique run organized by JK Cement in 5 cities is aimed at supporting two significant social causes – inclusion of disabled people as equals in the society while promoting the Hon’ble Prime Minister, Narendra Modi’s flagship programme of Swachh Bharat. The J.K. Cement SwachhAbility Run draws its inspiration from the spirit of selfless service, epitomized by The Indian Army and is the brainchild of Kargil War veteran Major D P Singh. A Limca Book of Records holder, Major Singh is India’s first blade runner who has more than 18 marathons to his credit. Major Singh says , “We are very proud to contribute to Prime Minister Narendra Modi’s initiatives committed to the welfare of Divyangs. At the same time, we feel it’s significant that these disabled people put faith in their abilities which can change the perception of society towards them and gain respect rather than sympathy. We are providing them that platform to show their hidden abilities on field. This is the sole agenda behind JK Cement SwachhAbility Run.” The event includes two categories of runs–10km and 3km. 10 km run which is a timed race, is open for all to participate, however in order to encourage more participation towards the cause, 3 km run will be done alongside especially for school children and for anyone else who wishes to run a shorter distance. After the run, the participants including the specially abled, will clean a designated area as a part of the Swachhta Drive. JK Cement SwachAbility Run has also partnered with non-profit organisations like ‘ The Challenging Ones’ and ‘Flags of Honour’ to drive this initiative. Mr. Raghavpat Singhania – Special Executive, J.K. Cement Ltd says, “We are delighted to be associated with the noble cause of SwachhAbility for the second time. The mission of SwachhAbility resonates with JK Cement’s core philosophy and values of giving back to the society. It is the most creative platform to spread awareness about the two major social causes. This year we hope to make it bigger with higher levels of enthusiasm & spirit and are happy to extend the invitation to everyone to join us from November 5th onwards at the 2nd edition of the JK Cement SwachhAbility run.” Registrations will close one day prior to the run for all the cities. Both the runs are free of cost for persons with disabilities. Over 12,000 participants are expected to join the run across five cities spanning over five days. One can register as a participant by simply logging on the JK Cement SwachhAbility Run website via the link given below. Registration is venue and run wise – https://www.swachhabilityrun.com/register/

Japanese freestyle football star Kotaro Tokura Tokuda comes to India

Wednesday, November 8 2017

Japanese freestyle football star Kotaro Tokura Tokuda comes to India

Red Bull athlete Kotaro Tokuda, better known as ‘Tokura’, is undoubtedly one of the biggest names in Freestyle Football and has a long list of achievements in the sport. A local celebrity across Japan, Tokura became an international sensation when he became Red Bull Street Style World Champion in 2012, taking home the gold medal at the finals in Italy. Since then, Tokura has become one of the busiest athletes on the Red Bull roster and has travelled the world extensively, performing his signature “ninja” style tricks and jaw-dropping acrobatic moves such as the “backflip catch”at hundreds of high profile events over the past few years. Tokura will now be performing these very moves attwo major cities in India– Mumbai and Kolkata- from 10 th – 12 th November. His first visit will be to Kolkata where he will conduct a workshop for freestyle tricks at WePlay, Newtown, Kolkata followed by the Red Bull Athlete showcasing his skills at the popular Acropolis Mall and interacting with the freestyle football fans there. Tokura will also be conducting freestyle workshops in Mumbai to engage and encourage young freestyle football enthusiasts. The highlight of Tokura’s visit in Mumbai will be a performance at the Indian Sports Honours Awards Ceremony, which will be held at the Mahalakshmi racecourse on the 11 th of November. Kotaro Tokuda on his visit to India said, “I look forward to visiting Indiaand to experience the craze of freestyle soccer community there. I am honoured to be invited to the Indian Sports Honours Awards Ceremony in Mumbai, and am excited to feel the energy in Kolkata, known to be the hub of Indian Football.”

ISL is back, Kingfisher is on the back of the jersey of Bangalore FC and FC Goa teams

Wednesday, November 15 2017

ISL is back, Kingfisher is on the back of the jersey of Bangalore FC and FC Goa teams

The King of Good Times, Kingfisher premium today announced their association with FC Goa and Bengaluru FC. While FC Goa has been a force to reckon with in the ISL tournament, Bengaluru FC has been a top performer in the I-League. The Ten team football tournament which is in its fourth year will kick off on November 17, 2017 with Kingfisher Premium as the Good Times sponsor for these two teams. Bringing the good times to football fans, Kingfisher will connect the Football enthusiasts through this association and develop a strong brand presence through various engaging activities. Football fan bases of the teams are ever increasing and are always enthusiastic about new associations and Kingfisher is excited to bring fans together through this partnership. Speaking on the association, Mr. Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said: “Kingfisher is known to associate with most of the major sporting events in the country and our long standing associations have helped us build a strong connect with our consumers. We see that football fever is catching up in the country and we would like to be a contributing factor in celebrating the glory of this amazing sport. We are extremely proud to be associated with two of the top franchises in the Indian Super League and our association aims to bring fans closer to the sport of football through the ‘Good Times’ experience that Kingfisher provides.” As part of its association with the teams, Kingfisher will execute a 360-degree campaign with robust ATL elements like digital media & print advertising accompanied by on-ground presence at the matches and social media activations.

Dentsu Aegis Network and MIT Shed Light on Asia Pacific’s Smart City Imperative

Monday, October 30 2017

Dentsu Aegis Network and MIT Shed Light on Asia Pacific’s Smart City Imperative

Dentsu Aegis Network has launched a new white paper examining the progress of Asia Pacific’s smart cities, including local deep-dives into eight key markets in the region. In its third year, this series on Asia Pacific’s digital disruption aims to deliver thought leadership to arm Dentsu Aegis Network and its agency brands’ clients and partners with the insight they need to succeed in the digital economy. This year, in collaboration with MIT Technology Review, the report argues that increasingly, smart city initiatives in Asia Pacific are being developed and driven to improve quality of life for the region’s citizens and consumers, to manage cities’ growth sustainably, and to maintain their global competitiveness. The paper – titled “ Connectivity and QoL : How digital consumer habits and ubiquitous technology are driving smart city development in Asia Pacific ” – consolidates extensive in-market research and nearly two-dozen in-depth interviews with key industry players from India, Singapore, Hong Kong, China, Taiwan, South Korea, Japan, and Australia. Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said: “Asia Pacific has enjoyed robust economic expansion in recent years, with cities at the heart of this growth. With development comes challenges, but cities in the region are transforming these challenges into opportunities with the help of technology and innovation. Smart cities in Asia Pacific are quickly becoming pilot markets for the digital economy.” “The white paper helps us understand what drives the development of smart cities in Asia Pacific, how businesses can leverage them to develop digital economy solutions and how we can contribute to make these cities more viable, livable and sustainable,” Nick added. The report found two key factors that distinguish Asia Pacific’s smart city efforts from other regions around the globe. Governments and businesses are more willing to invest in experimental models that exploit new technologies, business models, and urban planning design. For example, the development of new, ‘greenfield’ smart cities from scratch such as South Korea’s Songdo International Business District, Japan’s Fujisawa Sustainable Smart Town, Hong Kong’s Smart City @ Kowloon East, and others. Asia Pacific also has an unique approach in its efforts to engage private sector players in developing smart cities. More collaborations have emerged between the government and the region’s leading technology firms – China’s Alibaba, India’s Reliance Communications, Japan’s Panasonic, and others – to deliver smart city projects. Elizabeth Bramson-Boudreau, CEO and Publisher, MIT Technology Review explained: “While no two Asia Pacific markets have the exact same mix of smart city strategies or assets, we have found that nearly all such projects attempt to use smart cities to serve two goals simultaneously: address immediate infrastructure or service delivery challenges while ‘future-proofing’ their economies against threats looming on the horizon. The region’s most innovative smart city efforts also open themselves up to collaboration with the private sector to not only address these issues but to create exportable technologies and applications.” Arvind Sethumadhavan, Chief Innovation Officer, Dentsu Aegis Network Asia Pacific said: “The big opportunity for businesses is the delivery of new and enhanced services. Smart Cities are empowering Asian consumers to boot as the ‘fabric of the data surrounding them at all times’ makes them aware of the things they need without even searching. New business models can be rapidly developed and tested which sit at the intersection of online and offline worlds. The fabric of available new data will herald the onset of pervasive personalization of marketing messages.” The paper also outlines six common themes of Asia Pacific’s successful smart city initiatives, including: leveraging cloud technology; creating ‘open’ and accessible ecosystems, and through this harnessing the power of startup ecosystems; consumer-driven application development; mixing ‘greenfield’ and ‘brownfield’ smart city experiments; IoT and sensor-based platforms; and cashless economies. Ashish Bhasin, chairman and CEO South Asia – Dentsu Aegis Network said : “India is currently moving towards massive urbanization. Consequently, its need for building smart cities is far more immediate when compared to many other countries. Home to one of the most populated and diverse demography in the world, India witnesses the migration of 20-30 people every minute from rural regions to urban cities. Yes, India is a complex country and therefore, its infrastructural challenges are huge but so are the opportunities. We have a large consumer base, we are well-connected and mobile-enabled. And these elements will act as huge enablers to create our smart cities and introduce economic transformation.” Click here to access the full white paper.

ITC’s ‘Savlon Healthy Hands Chalk Sticks’ is one of the world’s top 10 best PR campaigns

Wednesday, November 1 2017

ITC’s ‘Savlon Healthy Hands Chalk Sticks’ is one of the world’s top 10 best PR campaigns

Making a mark at the Global SABRE Awards 2017 held in Miami, ITC’s ‘Savlon Healthy Hands Chalk Sticks’ campaign was recognized as one of the world’s 10 best PR campaigns. The PR strategy for the campaign was executed by PR Pundit, the only Indian PR firm to win a PR Gold Lion at Cannes earlier this year, in close consultation with the PR & Media team at ITC.The innovative thought and campaign, conceptualized by Ogilvy & Mather, India was aimed at encouraging behavioural change towards washing hands among children. Launched on Children’s Day November 2016, the Savlon Healthy Hands Chalk Sticks campaign was introduced to engage children in primary schools and emphasize the importance of washing hands before eating. An engaging and memorable experience for children, the innovative chalk sticks are infused with cleansers like soap that generate lather when hands are placed under water. The chalk sticks are being introduced in schools across the country especially in mid-day meal schools. More than 1 million children have been reached with this initiative. As a not for profit education campaign, the communication approach was to seed the thought, enable conversations and invite volunteers to spread the idea and help share the innovation. Commenting on the global recognition, Archana Jain, Founder and Managing Director , PR Pundit said that , “2017 has been an enviable year for PR Pundit, given our exceptional performance at industry awards across the globe from Asia-Pacific to Miami. The communication programme was designed with the team at ITC Savlon and we are glad that we made the programme stand out and shine. The compelling story telling by the creative agency to induce behavioural change was instrumental in designing the communication approach. We were able to galvanize support from the relevant stakeholders through a focused deployment and conversational approach in traditional and social communication platforms.”

GREY group India’s campaign for CIPLA to help millions live berok

Tuesday, November 7 2017

GREY group India’s campaign for CIPLA to help millions live berok

Millions of Indians suffer from shortness of breath due to Obstructive Airway Diseases, but are however not on the most effective form of treatment. While inhalation is the best therapy for asthma, unfortunately, a majority of people are reluctant to take inhalers due the social stigma, unbound myths and low awareness levels. Cipla , one of the largest pharmaceutical companies, has taken the initiative to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control it. A mass media campaign titled #BerokZindagi is launched to help establish the fact that obstructive airway diseases are not a debilitating factor. The campaign is conceptualized and executed by GREY Group India. It aims to spread the awareness that inhalers are in fact the smartest choice to combat the illness and aims to make them more socially acceptable, thereby enabling patients to live a life without limits. According to Mr. Nikhil Chopra – Head India Business, Cipla, “Myth busting around inhalers and benefit education will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to treat asthma. I am glad that GREY Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioral and attitudinal shift.” Sandipan Bhattacharyya, Chief Creative Officer, GREY group India said, “These stories challenge social attitudes and behaviour and that’s why portraying the undeniable spirit and zest of our protagonists was key to the execution. Hopefully, this campaign will trigger more open conversation around inhalers and make them the new normal. Hats off to Team Cipla for believing in the power of simplicity.” #BerokZindagi is the first-of-its-kind campaign which positions the inhaler as not a sign of weakness, but echoes the patients’ undeniable resolve and spirit. Vineet Singh, Senior Vice President and Office head-Mumbai, GREY Group India added , “Our strategy evolved from the insight that people avoid using inhalers due to social embarrassment and withdraw themselves from situations which they think will aggravate their illness. This campaign urges people to live a truly Berok Zindagi by using the most effective form of treatment. Using an inhaler is common sense, just as using a helmet while riding a motorcycle is. We believe the campaign will inspire and spark a change in the mindset of people.” The campaign launched on 5 th November and will be on air for a period of 16 weeks across television and social media platforms. Link of the campaign – Cricket: https://www.youtube.com/watch?v=0bZDRQIxAvA Rain: https://www.youtube.com/watch?v=-Rh_l3e-HlY Credit list : CIPLA: Nithya Balasubramanian, Dr. Mehul Shukla, Abinash Mohanty GREY group India : Creative: Sandipan Bhattacharyya, Juneston Mathana, Bhavesh Kosambia, Virendra Saigonkar, Armaan Sunny Planning: Arun Raman, Sonya Misquitta Management: Vineet Singh, Mudassir Ansari, Kajal Rai Films: Samir Chadha, Jignya Shedge Director: Manoj Tapadia Producer: Anirudh Sharma PR & Communications: Sonal Sheth

Weber Shandwick named Global Agency of the Year by The Holmes Report

Thursday, November 2 2017

Weber Shandwick named Global Agency of the Year by The Holmes Report

Weber Shandwick was named 2017 Global Agency of the Year by The Holmes Report at the annual Global SABRE Awards ceremony. Weber Shandwick is the first agency ever to sweep The Holmes Report’s Regional Agency of the Year honors in one year, already winning top recognition in Asia Pacific, North America and Europe, the Middle East and Africa earlier in 2017. This is the fourth time in five years the firm has received the global top agency honor. Weber Shandwick also was presented with two Global SABRE awards for outstanding client work with partners ActionAid UK and Alba Chunkuk, which were recognized among the top 40 global campaigns of the year. “Being recognized by The Holmes Report as the leading agency in every major region of the world this year reflects the strength of our global network – the teams across our offices who passionately and consistently deliver value to our clients, who leverage strategic communications to help solve problems and who generate results,” said Andy Polansky, Chief Executive Officer, Weber Shandwick. “Congratulations to our people around the world, and to our client partners who inspire us to create some of the world’s most engaging and impactful campaigns year after year.” Earlier this year, Weber Shandwick was honored with the top ranking on The Holmes Report’s 2017 Global Creative Index, marking the second time in three years that the agency has been recognized as the industry’s leading creative firm. Standout Client Campaigns The firm’s work with ActionAid UK’s “#BrutalCut” campaign, which raised awareness of female genital mutilation in Kenya, was recognized by The Holmes Report among the top 10 campaigns of the year. The campaign, which has reached over 152 million people and sparked thousands of conversations online, is Weber Shandwick’s most awarded campaign of all time in EMEA, including earning two Silver Cannes Lions in 2017. Weber Shandwick was also honored in partnership with Alba Chunkuk, Korea’s biggest portal for parttime work, for giving a voice to marginalized and mistreated part-time workers in the country. The campaign has earned international recognition and praise, including being named Campaign of the Year at the Asia Pacific Excellence Awards and winning Silver and Bronze awards at the PR Awards Asia 2017. The Culture Conundrum At the The Holmes Report’s Global Public Relations Summit, which took place earlier in the day, Weber Shandwick President Gail Heimann led a discussion about the relationship between brands in culture with senior marketers Judy Berei, Excedrin Global Brand Lead, GSK Consumer Healthcare and Tracy Quan, Associate Vice President, Global Brand Communications, Royal Caribbean. The session, “The Culture Conundrum – Culture-in-Brands or Brands-in-Culture. Or both. A Meditation. And Conversation” examined the opportunities, realities and risks for brands engaging in real-time culture, and provided insight on how to navigate culture to deliver effective work and long-term value for brands and companies. Commenting on Excedrin’s “Migraine Experience,” which used augmented reality to tackle the misconception that having a migraine is “just a bad headache,” Berei said the work was a great example of anchoring on a central point and using technology to tell the story. The campaign earned three Cannes Lions at the 2016 Cannes Lions International Festival of Creativity. Royal Caribbean has also had success integrating itself into culture, recently leveraging the summer’s solar eclipse to host Bonnie Tyler for a once-in-a lifetime “Total Eclipse of the Heart” concert live on the high seas. Quan added that when it comes to culture, it’s important for brands to think proactively and react swiftly.