The Finance Association at XLRI (FINAX) will be hosting the 8 th Edition of its Annual Finance Symposium – GNOSIS 2017 in Mumbai on 11th November, 2017 at The St. Regis, Lower Parel. The keynote address of the conference will be given by Mr. Sunil Kakar, MD and CEO, IDFC Limited. The conference will also see two panel discussions and special guest sessions on trending topics in the finance domain besides the keynote address. Keeping in mind the fast paced, rapid growth of new age finance companies and the growing importance of Financial Services in India, the theme for GNOSIS 2017 is ‘ Financial Services in India – The Road Ahead’. The symposium is hosted by XLRI every year to promote a platform for academia to connect and interact with industry stalwarts, top level executives and regulators to discuss their views on current financial happenings and issues that would be the next big catalysts in re-shaping the Indian Financial System. The 7 th year of the symposium, GNOSIS’16 witnessed participation by 200+ student delegates from top B-Schools and corporate delegates from leading companies in banking and financial services sector. The 8 th edition this year promises to be bigger and better with industry leaders from top companies slated to participate in the conference. The conference will see two panel discussions. The first panel discussion on “Understanding India’s Twin Balance Sheet Problem: Challenges and the way forward’’ will feature industry leaders like Mr. Hitendra Dave (MD and Head of Global Banking and Markets for India, HSBC); Mr. Ananth Narayan (MD & Regional Head of Financial Markets, ASEAN & South Asia, Mr. Madan Sabnavis (Chief Economist, CARE Ratings) and Mr. Jayesh Mehta (MD and Treasurer, BAML). The second panel discussion on ‘ Investment Banking in India : Sustaining growth in the face of market forces and regulatory hurdles ’ would see Mr. Atul Mehra (MD and Co-CEO, JM Financial Services) , Mr. Rajiv Baruah (MD and Head of Fixed Income, Credit Suisse India) and Mr. Raj Kataria discuss the current issues facing the Investment Banking industry. The conference will also see special guest sessions by Mr Nikhil Kamath- Co-Founder and Head of Trading, Zerodha and Ms Kunda Jadhav, India Head- IB and Wealth Inv Mgmt Operations, Barclays Shared Services. Interested student delegates can register for the event at www.gnosis-xlri.com
Saturday, November 4 2017
Saturday, November 18 2017
“Twenty20 Kizhakkambalam,” a charity outfit floated by the Kerala based Anna-Kitex Group opens India’s First ‘Bhakshya Suraksha Market’ (Food Security Market) in Kizhakkambalam Panchayath near Kochi. Union Minister, Mr. Nitin Gadkari inaugurated the new market complex for the public. “Twenty20 is a unique model for our country and is a great contribution to the whole nation, where many people doesnt have access to basic amenities” , said Gadkari in his inaugural address. The minister announced projects worth Rs. 42 Crores for the development of roads in and around Kizhakkambalam. “With a permanent building in place, we have decided to add other essential household commodities at discounted prices in the market,” said Sabu M Jacob, Chief coordinator of Twenty 20 Kizhakkambalam and Managing Director of Kitex Garments Ltd . The prices of vegetables, fruits and other groceries keep fluctuating, more often witnessing a steep rise, making it extremely difficult even for the middle class segments of society to budget expenses for everyday necessities. The people of Kizhakkambalam however, have never had to experience any dismal situations of a steep rise in prices. They have availed of all their food and nutrition requirements at less than half of the prevailing market prices. Since 2014, the prices, then fixed at 50% of the market price, have consistently remained the same. The market which has been working out of temporary sheds got a new modern 10000 sq feet building which has all the facilities of a modern super market. During festive seasons, when the prices of vegetables, fruits and other groceries increase phenomenally, “Twenty20” provides all these essential necessities at a higher discount making celebrations joyful. Food Security Market also promotes farming in the village by procuring the produce directly from farmers at a fair price without involving any middle men. This practice has benefited both, the farmers and the public. The market also sources vegetables and other essential items from neighboring Karnataka and Tamil Nadu. Twenty20 has a quality control team to check the quality of the products before they are supplied to people. Around 65,000 people in the Kizhakkambalam panchayat depend on this food security market for their daily needs. Nutrition rich foods are provided free by the organization to 500 pregnant women and feeding mothers and to 1500 children below the age of 6. 300 extremely poor families and 1500 families who gave their land for the development of roads received every thing free from the market. The market also provides employment opportunities to the local people. Twenty20 Kizhakkambalam aim to transform Kizhakkambalam panchayath into a model panchayath in the country by the year 2020. Sri Alphonse Kannanthanam, Union Minister of States, presided over the function. Sri Kummanam Rajashekharan, BJP State President, HG Joseph Mor Gregorious Metropolitan, HG Abraham Mor Severios and AN Radha Krishnan, BJP State President graced the occasion.
Wednesday, November 15 2017
Contrary to recent headlines about an artificial intelligence (AI) apocalypse, very few workers fear AI will take away their jobs, finds a new study from Genpact, a global professional services firm focused on delivering digital transformation. The survey of more than 5,000 people from across the United States, United Kingdom, and Australia also shows a striking gap in views about AI’s impact on their current roles versus the expected impact on the future workforce. Only 10 percent of people surveyed strongly agree that AI threatens their jobs today; however, nearly everyone (90 percent of respondents) believes younger generations need new skills to succeed as AI becomes more prevalent in the workplace. The research underscores how businesses need to prepare their employees for AI— yet very few are doing so. “Artificial intelligence brings a seismic shift in the future of work – making some roles obsolete and enhancing others, while at the same time, creating new jobs, and even spawning new professions,” said Sanjay Srivastava, chief digital officer, Genpact. “Our research shows that employees want and need additional skills to embrace these opportunities – and companies must respond. Businesses that will succeed in this new world will be those that ramp up fast to invest in the right AI tools and upskill their workforce.” The global study represents a broad range of education and income groups. A little more than half of respondents (54 percent) are classified as workers, being employed at least part-time, while the remainder are students, retired, or currently unemployed. This workforce survey is the second in a three-part Genpact research series, designed to create a comprehensive view on AI adoption, readiness, and impact across three critical and disparate communities – the C-suite, the workforce, and consumers. Combined, these results give businesses valuable insights on how to succeed with artificial intelligence. The first study, published in September 2017, explores the C-suite perspective. Genpact will release its consumer findings later this year. What, me worry? While only 28 percent of all respondents worry about artificial intelligence’s threat on their current jobs, most (58 percent) fear AI’s impact on their children’s and future generations’ career opportunities. A third of workers surveyed worry that they will not have the money or time for necessary retraining to help them work with AI. These fears may be valid, considering that Genpact’s study of senior management, the first in the series, reveals that nearly one in five businesses have no plans at all to reskill their employees. Only a quarter of companies currently help their employees take advantage of AI, and just a little more than a third provide reskilling to address technology disruption. Mind the training gap When considering new skills people think they will need, and where they will get them, few survey respondents look to advanced degrees. They cite relevant primary and secondary education in subjects that will prepare younger generations for a future AI-focused workplace as more important than higher education. In addition, almost half (45 percent) of those surveyed believe future generations will need more on-the-job training via human-machine interactions. Half of all respondents also cite the ability to adapt to change as the top quality necessary to succeed in an environment with an increasing AI presence. Moreover, most people value critical thinking, problem solving, and creativity over technical skills like coding, statistics, and math. Bring on the bots? Forty percent of all workers surveyed indicate they would be comfortable working with robots within the next three years. In contrast, Genpact’s senior management study indicates that nearly 80 percent of global companies that are AI leaders believe their employees will work comfortably with robots in the same time frame. This gap points to potential challenges for businesses to realize AI’s benefits. Still, most employees see positive impacts from AI in the workplace. They cite time savings and reduction in human errors as among top benefits, and younger generations acknowledge these advantages even more prominently. “The big question is how to effectively encourage and adopt human-machine collaboration,” said Srivastava. “And the key is in a top-down culture that embraces AI, learning, and training at all levels, within a comprehensive change management framework.” See The workforce: Staying ahead of artificial intelligence for more details on this study.
Thursday, November 16 2017
Huawei Technologies India announced that its software development campus in Bengaluru has been awarded Green Building Standard Silver Rating under the Leadership in Energy and Environment Design (LEED) by Indian Green Building Council (IGBC). The assessment was conducted by IGBC covering five environmental categories which include sustainable sites, water efficiency, energy and atmosphere, materials and resources, and indoor environmental quality. The one million sq. ft. campus built on 20 acres land in Whitefield, Bengaluru with an investment of USD 150 million was launched in 2015. In line with Huawei’s corporate philosophy of protecting the environment, the Bengaluru campus was designed and built as a green building, adopting eco-friendly design and practices. Some of the highlights of the campus are: Fully cloud-computing based environment to reduce energy consumption. Solar power and natural lighting Rainwater harvesting, sewage treatment plant, waste management Eco-friendly glazing to reduce air-conditioning Energy efficient motors, DG sets, Chillers 65% open space As a leading global ICT solutions provider, Huawei follows a strategy of “Green Pipe, Green Operations, Green Partner, Green World”. We explore innovative ways to maximize products’ energy utilization efficiency and operating efficiency, and at the same time minimize our carbon footprint and negative environmental impacts. In addition, we invest in innovative green initiatives to provide energy-saving products and green ICT technologies that empower all industries – and even society as a whole – to decrease carbon emissions. Huawei Technologies India is engaged in developing software products and platforms in the areas of IP based data transmission networks, intelligent networks, BSS, OSS, terminal devices and future-oriented technologies including SDN, big data, cloud, mobile internet, digital services etc.
Wednesday, November 15 2017
Birla Cellulose of the Aditya Birla Group has been ranked Number one globally by the NGO Canopy, in its Hot Button Report for it work on the conservation of ancient and endangered forests. Birla Cellulose has a ‘light green shirt’ ranking in the updated and expanded edition of the Hot Button Report released recently, which ranks eleven viscose rayon producers that represent 70% of global viscose production. “We are proud of the global Industry leading ranking of Birla Cellulose and thank Canopy for acknowledging our sustainability efforts from forest to fashion. This reinforces our belief that sustainability is core to our business strategy,” said Dilip Gaur, Business Director, Pulp & Fibre, Aditya Birla Group and Managing Director – Grasim Industries Ltd. “High conservation value forests are an important part of our global ecosystems. At Birla Cellulose, we use only sustainably sourced fibre for our pulp operations. We adhere to the strict standards of our Global Fibre Sourcing Policy, which focuses on protection of High Conservation Value and Ancient and Endangered Forests”, states Vinod Tiwari, Chief Operating Officer, Pulp Business, Birla Cellulose. He added “Birla Cellulose has been striving to deliver quality products while protecting the environment, and the efforts of all team members have made this achievement possible.” “We engage with the entire textile value chain and support global brands for their sustainability journey and being a responsible partner to their sourcing needs. We have plans to further support in traceability, certifications and sustainable innovations”, added Rajeev Gopal, Chief Marketing Officer, Birla Cellulose. Birla Cellulose has successfully completed CanopyStyle Audit and its current supply chains confirm that the risk of sourcing wood from ancient and endangered forests or other controversial sources is low risk, which is an industry leading result. “We’ve seen remarkable progress with CanopyStyle over the past four years as a result of the collective action of our brands partners. In the upcoming year, CanopyStyle brands and designers are looking for additional leadership from their rayon and viscose suppliers,” said Canopy’s Executive Director and Founder Nicole Rycroft. Canopy’s Hot Button Issue ranks the world’s top viscose producers on their progress on eliminating endangered forests from their supply. This year the ranking features five new criteria, including priorities on conservation solutions and transparency where Birla Cellulose has leader scores. The report is highly anticipated by over 105 global brands, retailers and designers that are part of the CanopyStyle initiative. It has become a “go-to” resource for fashion brands since first published in 2016.
Friday, November 3 2017
NASSCOM Product Conclave (NPC) , established as India’s largest product showcase event, has already kick-started in Bengaluru from today. The theme for this year’s two-day conference (November 2nd & 3rd) revolves around the topic – Innovation: Fuelling India’s digital revolution. NPC 2017 in its 11th edition sees a line-up of august speakers ranging from industry honchos across verticals such as Retail, Telecom, BFSI, Education, Healthcare, Manufacturing and FMCG. It will have more than 2,000 participants, 200+ digital CXOs, 150+ industry leaders, 75+ investors, and 50+ research and academia persons under one roof. Among an array of national and international speakers, Vikas Mehta, CEO, PointNine Lintas will be one of the leading voices from the advertising industry, who has been invited to the event this year. He will be sharing rich insights on ‘Keeping CMOs Relevant in a Digitised World’. The session is scheduled on November 3rd, from 3:15 – 3:45 PM. Gone are the days, when creativity was restricted to only one particular channel and the role of the marketer was also clearly defined. In today’s digital era, creativity has no boundaries and that is the reason, we are seeing campaigns being launched on mobile first or only on social media. The world today has changed and with it has changed the role of the CMO. DigiTech has blurred the lines between sales and marketing, more so when it comes to customer interactions who expect a seamless on and offline experience. The role and responsibilities of traditional marketers have expanded, heightened and challenged in many ways. There is immense pressure, that this role carries and the talent of the CMO needs to be nurtured and channelized properly for the benefit of the companies and their brands. According to Marketing Week’s UK Survey 2016, 81 percent of the marketers plan to leave their jobs in the next three years and 26 percent are unhappy in their jobs. On November 3rd at the NPC event, Vikas will throw light on the need to redefine the role of the CMO, so that they will not lose relevance in today’s fast-changing business and marketing environment. NASSCOM is the apex industry body for the IT sector in India and the first edition of the NPC took place in 2007.
Wednesday, November 15 2017
Asahi Kasei Corporation has extended its partnership with CNN International Commercial (CNNIC) for the fourth consecutive year to be associated with the return of highly popular program “On Japan”. In this year’s ‘On Japan’ theme week, CNN explores how the country is looking to mother Earth for its latest innovations. The show features science and engineering innovations, ranging from farming to automobiles. ‘On Japan’ is produced by CNN Vision, the company’s original programming division, and will air on CNN International from November 13. It will include five segments, a 30-minute special programme, as well as high impact digital elements – all sponsored by Asahi Kasei. In addition, the multi-platform campaign includes a 60-second TV commercial focused on storytelling around Asahi Kasei’s automotive business and airing on CNN feeds in EMEA, ASIA and North America. The advertising solutions are produced by Create, CNNIC’s award winning in-house brand studio, and utilise data targeting from CNN AIM (Audience Insight Measurement) to ensure the campaign increases Asahi Kasei’s brand awareness among CNN’s affluent audience of business-decision makers, top managers and curious, tech-savvy consumers. Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said “This year’s ‘On Japan’ will showcase how strategic multi-platform sponsored content can perfectly align with traditional TV-advertising and sponsorship for maximum impact. This opportunity is supercharged by our advanced data focus from CNN AIM, which provides deeper targeting and reporting opportunities beyond click-throughs. Through this initiative, we plan to further engage with our audience while taking our successful relationship with Asahi Kasei to another level.” Terumi Kus u kami, General Manager, Corporate Communications, Asahi Kasei, said : “With a legacy of over 95 years, Asahi Kasei is dedicated to creating products that are environmentally friendly and strive to open new possibilities for the future. Through this long-standing partnership with CNN, we hope to throw light on sustainable initiatives that drive a positive transformation across communities. CNN has been partnering us in thought, action and vision, and sponsoring ‘On Japan’ is an extension of this”. ‘On Japan’ is part of CNN’s yearlong Japan Now initiative, which covers various topics from Japan this year to explore the nation’s culture, technology, food and innovation in the run-up to the 2020 Olympic games. ‘On Japan’ Microsite – http://edition.cnn.com/specials/asia/on-japan
Tuesday, November 14 2017
Bloomberg| Quint, India’s premier business and financial news company, has announced a partnership with Nasscom, T-Hub and the Govt. of Karnataka to launch ‘ScaleUP’ , a pioneering new initiative designed to help emerging companies and start-ups scale for growth. ScaleUP is targeted at companies in large-impact sectors such as BFSI, healthcare, consumer retail and education. Tech being the biggest driver across this domain. As part of a 6-month schedule, the ‘Scale UP’ program will help participant companies showcase and promote their product, skill-up in areas required to scale further and access business opportunities and strategic advice. The program will range from multi-format digital content to on-ground engagement with key players in the ecosystem including potential clients and venture funds. A high-power, authoritative advisory board will spearhead the vision for the program which shall include content showcases, mentoring sessions, buyer-seller meets, sectoral summits, funding pitches leading upto a grand finale for all participants. ScaleUP will be promoted and distributed for mass consumption on the Bloomberg|Quint network spanning its own digital platform, its network of content partners and top social platforms. The content created shall include elements such as videos, Live streaming shows, articles and infographics apart from on-ground interactions. Speaking on this , Anil Uniyal, CEO, Bloomberg|Quint, said, “We believe lack of ‘scale’ in strategy and execution is one of the biggest reasons young companies struggle in their growth journeys. As a program, ScaleUP has been designed to offer real, meaningful business value to companies. Whether it is highlighting their achievements or creating opportunities for business. And all of this will be spearheaded by an experienced set of partners and guides.” Dr. Somdutta Singh, Serial Entrepreneur, Investor and Vice-Chairperson, Nasscom Product Council joins the board as the Chief Strategic Advisor, BQ ScaleUP added “Business growth is possible only through business connects and cross platform visibility. One should be able to quickly grab a new/existing opportunity and grow their business. This will be possible through BloombergQuint ScaleUp. We will help bridge the gap and focus on real and sustataibable growth for these emerging companies. Not just promises, our goal is to deliver! Scale!” Mr. Priyank Kharge, Minister of IT, BT & Tourism, Govt. of Karnataka commented , “Business connect isn’t just an art, it’s hard work. Every contact you build makes it easier for you to compete and scale. Karnataka’s start-up’s association with BloombergQuint will be an enabler to this need. Our prime focus from the Government is to collaborate with platforms that will enable every dream become a goal and action is taken towards its achievement.” Mr. Srinivas Kollipara, COO T-Hub , also added “Ideas are easy, implementation is hard, and scale is even harder. Business connects are critical, and can be the difference between success and failure, but they’re hard to get. An initiative like BloombergQuint ScaleUp will deliver these.T-Hub is on a mission to scale start-ups and this initiative aligns with it. We are excited about this collaboration.” Mr. R. Chandrasekhar, President, Nasscom commented “The start-up ecosystem has witnessed steady growth over the past few years and we have unwavering faith in the young and innovative minds of India that are driving the nation’s entrepreneurially rich ecosystem. As a part of our commitment to scaling this further, we believe that our collaboration with BloombergQuint to co-create ‘ScaleUp’ as a platform where start-ups can share knowledge, deepen linkages, sharpen their strategy will empower them to foster innovation and drive growth. Providing promising start-ups forums to improve their products, services, strategies and grow extensively in their domains is vital for their success in the demanding and saturated global arena. We are confident that this platform will provide start-ups which are participating, an experience that will truly help transform them.” BloombergQuint provides high-quality business news and insights to India’s decision-makers, executives and entrepreneurs. With a native, platform-first philosophy in content, Bloomberg|Quint has fast emerged as one of the most engaging business brands on digital. Bloomberg|Quint’s content spans engaging and innovative mobile-friendly formats including live video streaming and produced video, published articles, op-eds, data infographics and charts, social content, newsletters, polls and live chats, photo essays and contests across its own and partner platforms including The Quint, Twitter, Yahoo, Facebook. Aside of reaching more than 2 million monthly users, Bloomberg|Quint has seen strong engagement for its content. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space. BloombergQuint was also rated as the most popular business news publisher in India on Facebook video by in in a recent report by Vidooly.
Tuesday, October 31 2017
Veeba , one of the leading sauces, dips and dressing company of India is expanding their range and have announced the launch of Veeba Peanut Butter in two mouth-watering variants- Creamy and Crunchy. Healthier and tastier the Veeba Peanut Butter promises to add a dash of flavor to your routine food leaving you wanting for more. The Peanut Butter makes for a great ingredient in healthy snacks and meals and lives up to Veeba’s promise of delivering tasty and better-for-you products. Seek no further for that perfect accomplice to make your food full of flavor! Veeba Peanut Butter is India’s first Peanut Butter fortified with Calcium, Iron, Vitamin A & D in a deliciously creamy and crunchy format. Made from roasted peanuts, Veeba Peanut butter is an excellent source of fibre and protein. Viraj Bahl, Founder & MD, Veeba Food Services Private Ltd says, “Today consumers are looking for healthier alternatives. We, at Veeba, feel that it doesn’t necessarily have to come with a compromise on taste. Living up to our promise of tasty, better-for-you products we’ve developed Veeba Peanut Butter- Deliciously creamy and crunchy fortified with Calcium, Iron, Vitamin A & D.” Available in following two variants- Creamy: Deliciously smooth, melts in the mouth Crunchy: Delectable peanut butter with satisfying bite of peanuts Sealed in PET Jar (340 gm and 1kg) is available at retail outlets PAN India at MRP 154 and MRP 299, respectively.
Monday, October 30 2017
KFC India just released a set of digital films for the most talked about burger in town – the KFC Double Down. If you are wondering what’s so epic about this one, it’s the country’s first-ever all chicken no bun burger. With a burger so unique, the communication had to stand out. The digital film hooks the viewer with the question: “Ever imagined a burger without a bun?” This is followed by very inviting and appetising visuals of two succulent chicken fillets, delicious sauces and cheese (no-bun) coming together to form the KFC Double Down. In case you are wondering, “What happened to the bun?”, the film ends with people using the now unnecessary bun as funny props – bunny ears / eye masks. This fun enticing story is revealed in a quick 15-sec format! Lluis Ruiz Ribot, CMO, KFC India : KFC Double Down is a burger like no other . With the digital film, we wanted to highlight our core proposition of all -chicken, no bun and for a product that is so distinctive, the communication had to be distinctive, quirky and confident. Since we are releasing this only on the digital medium, we had to do this in a crisp and short 15-second format. This film does all that and is sure to make people reach out for the Double Down. Ajay Gahlaut, Deputy Chief Creative Officer- Ogilvy India; Chief Creative Officer- Ogilvy North: For us the product itself was so interesting, the idea just came from its form. The absence of buns in a burger is a first and that had to be amped up. Our stories flowed naturally from there. You may watch the films on – https://www.youtube.com/watch?v=-kbdWh19cEA KFC Double Down www.youtube.com TVC 1 CREDITS Account Management: Kapil Arora – President – Ogilvy Group, North Amarinder Butalia – Senior Vice President Kankana Ghosh– Client Services Director Kkanchan Mittal – Senior Account Executive Creative: Ajay Gahlaut – Deputy Chief Creative Officer-Ogilvy India & CCO Ogilvy North Shailender Mahajan – Senior Creative Director Krishna Mani – Senior Creative Director Srikanta Behera – Associate Creative Director, Art Aastha Gandhi – Associate Creative Director, Copy Planning: Rasika Fernandes – Senior Vice President Production House: Malda Unltd Director & Producer: Ayan Das
Monday, November 13 2017
The National Association of Software and Service Companies (NASSCOM) today announced the appointment of Ms. Debjani Ghosh, former MD, Intel South Asia, as the NASSCOM President-Designate, succeeding Mr. R Chandrashekhar, President, NASSCOM upon the completion of his term in March 2018. Mr. Raman Roy, Chairman, NASSCOM said, “We are delighted to welcome Debjani as the President-Designate. The industry is today at a very interesting inflection point and NASSCOM has a key role to play in catalysing the next phase of growth of the sector. Under Debjani’s leadership, NASSCOM will further enhance its initiatives in innovation, disruptive technologies, skilling and new market access.” He further added, “Debjani will be the first woman President of NASSCOM and her appointment is a true reflection of the importance of diversity and inclusion which is a key pillar for the industry.” Speaking on the appointment, Ms. Debjani Ghosh, President-Designate, NASSCOM , said, “These are exciting times for India in terms of the industrial and digital revolution that it is undergoing. I feel privileged and honoured to take up this opportunity to work with all stakeholders and strengthen the prowess of the Indian IT-BPM industry globally and in India. I firmly believe that NASSCOM is much more strategically placed than any other forum to drive the IT agenda of the country.” Sharing his thoughts, Mr. R Chandrashekhar, President, NASSCOM , said, “The past few years have been exciting and challenging for India as well as the Indian IT-BPM industry. It has been an enriching experience for me personally, working with stakeholders across the globe and strengthening NASSCOM and the industry’s position as organizations working towards bringing a positive change to the way the world operates. I am happy to pass on the baton to Debjani and I am sure, with her experience and leadership, NASSCOM and the industry will scale greater heights of success. I wish her all the best.” The Indian IT-BPM industry has been a growth driver for the country and is today a USD 150 billion sector representing multiple sub-sectors. Moreover, the intersection of digital technologies across every business provides a great opportunity for the industry to achieve its aspiration to reach USD 350 billion by 2025. The NASSCOM President along with the industry leadership will continue its mission of driving a holistic agenda which supports emerging technology areas, digital solutions, IP driven software products, internet economy, innovative start-ups, engineering R&D, global capability centers, omni-channel customer solutions, domestic technology and digital acceleration, reskilling and more. In March 2017, the NASSCOM President Succession Committee (NPSC) was constituted by the NASSCOM Chairman. The committee was chaired by Mr N Chandrasekaran, Chairman, Tata Sons. The additional members of the committee were Ms. Neelam Dhawan, Managing Director, HP Enterprise, Mr. Rajendra Pawar, Chairman, NIIT, Mr. Rajan Anandan, Managing Director, Google India, Mr. Rishad Premji, Chief Strategy Officer, Wipro and Mr. Harish Mehta, Cofounder, NASSCOM and CMD, Onward Technologies (Convener). Debjani has been a member of NASSCOM’s Executive Council and a trustee of NASSCOM Foundation.
Tuesday, November 14 2017
Hotstar , India’s leading premium streaming platform, today announced the appointment of Punitha Arumugam as Platform Evangelist, with the mandate to showcase the power of the platform to India’s leading brands. Hotstar has increasingly raised the pressure on Google and Facebook, especially in an environment in which many leading multinational brands have raised questions on the quality and safety of content on open platforms against which their ads are placed. The appointment is amongst Hotstar’s several initiatives to spur an increasing shift in marketing focus towards platforms with high quality content and engaged audiences. Arumugam, a media agency veteran, best known for her leadership at Madison Media as Group CEO for over 13 years, and at Google as Agency Director for over 5 years, is seen as a leader who shaped many agencies’ and marketers’ increasing use of digital platforms for brand building. Before this role, she was at Google where she led the organization’s agency business, first from India and later for the region from Singapore, as Managing Director, APAC Agency for Google APAC. She is currently setting up her own firm in the communications tech space. Commenting on the development, Ajit Mohan, CEO, Hotstar, said, “Punitha is a leader in digital who has a fantastic track record of having aided the creation of many agency and brand partnerships in India and around the region. Hotstar is a special place for brands. We are delighted that she is coming on board to help us introduce the unique power of Hotstar to marketers around the country.” Punitha Arumugam added, “Hotstar is one of the few video platforms in the world that has tremendous scale, very engaged audiences and remains open to advertisers. I believe the world of marketing is evolving quite rapidly, and Hotstar has the unique ability to marry the scale and engagement of television, with the power of audience understanding that digital brings. This is what brands have been waiting for, and I am delighted to play a role in shaping the next phase of the industry’s evolution.” Arumugam’s career spans over 20 years of media. She is widely acknowledged as the driving force behind Madison’s transformation to the second largest media agency in India and is credited for building a buoyant agency business for Google in India and Asia Pacific. She will be operating from Mumbai for her role at Hotstar.