Rajnigandha Pearls, a premium mouth freshener brand from multi-diversified conglomerate, DS Group , is all set to roll out its new TVC with Bollywood diva and its brand ambassador, Priyanka Chopra. The brand showcases acts of kindness extended by strangers with heart-warming narratives; reflecting the brand’s philosophy- ‘ Achchai ki ek alag chamak hoti hai’ (Kindness always shines through). With a touching plot and a striking visual execution that brings out the revelation of goodness in little situations, this new TVC is all set to shine. The TVC, conceptualized by L&K Saatchi & Saatchi Pvt. Ltd, has a unique and interesting plot, which weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes. The commercial with its stillomatic presentation is devised to intrigue and hold the viewers’ attention. The approach to this film is rooted in a very real insight. We all tend to judge a few things the way they look at the first sight and fail to look beyond and comprehend. Like every coin has two sides, every situation has a flip side, and this is what the film explores with its unique stillomatic treatment. The film stunningly depicts little acts of goodness or Achchai that comes to light after a moment of surprise and then shines bright with its charm. On her association with the brand, Priyanka Chopra said “I don’t think there is anything better than spreading goodness in this world and it’s great that Rajnigandha Pearls has decided to highlight that. We all have goodness inside us, and all around us, we just have to open our minds to see it. It’s these random acts of kindness that make the world go round.” Mr. Rajeev Jain, Associate VP, Marketing, DS Group said, “’Goodness inside, shines outside’ is an aphorism, fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication, but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting such acts of goodness. The TVC leaves a feel good factor with a memorable message that reveals goodness in various little situations.” Commenting on the campaign, Mr. Sanjeev Gauba, Executive Vice President, L&K Saatchi & Saatchi Pvt. Ltd. said, “Rajnigandha Pearls has been evolving as a brand. The tagline and the philosophy is “ acchai ” or kindness and we wanted to showcase it by depicting caring individuals going out of their way to help strangers. However, we wanted to bring out the message much more clearly by adding an element of surprise and zing to the commercial with unique stillomatic treatment.” Leveraging on the success of earlier campaigns and growing demand, this new integrated campaign will be advertised on TV, radio, digital, outdoor, print and BTL. TVC Link: https://youtu.be/85P0qzS73cc Creative Credits Campaign elements: TVC/Digital/ Outdoor/Radio/BTL activations Creative Agency: L&K Saatchi & Saatchi Pvt. Ltd. Account Management: Sanjeev Gauba – Executive Vice President Abhishek Jain – Associate Vice President Irfan Razi- Brand Service Manager Planning: Snehasis Bose – Sr. Vice President-Planning Chief Creative Officer: Vivek Rao Creative Team: Rohit Malkani: Executive Creative Director-National Shalini Singh – Sr. Creative Director Sunil Bhandari – Group Head Art Director (of the film): Tejal Patni Production House: Show & Tell Productions Pvt. Ltd. Music: Subhajit Mukherjee
Wednesday, November 22 2017
Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number 1 confectionery brand, has been launched and localized by MTR Foods in India. The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination. The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man! The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. Samrat Chengapa, Senior Vice President, Dentsu India said, “Communicating to children is a happy problem. They’re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour . Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped . With this TVC, we’ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.” On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, “Laban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer’s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle “Laban kiPahunchLambi Hai” that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.” Campaign Credits: Chief Creative Officer: Rahul Sengupta Group Creative Director: Ajesh N Senior Creative Director: Rajesh Narasimhan Associate Creative Directors: Vimalkirti Deshmukh & Ashwin Leon Mariadoss Director: Abhijit Chaudhuri a.k.aDadu Production House: QED films Music Director (Optional): Languages: Hindi & Tamil The campaign will be further propelled via 360 degree initiatives, digital and on-ground branding.
Wednesday, November 22 2017
Laban Stretchy Man – the new human shaped, stretchy, fruit flavoured chews- Norway’s largest selling confectionary brand – has been brought to India and localized by MTR Foods Pvt. Ltd., a subsidiary of Orkla ASA, Norway. The brand has launched its first TV Commercial (TVC) for the product, bringing alive the key properties of Laban, the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination. The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing its colors in the process. This confuses the taxi driver who thinks the signal is at green. When he tries to cross the signal he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man! The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. On the launch of the new campaign, Sunay Bhasin, CMO, MTR Foods Pvt. Ltd. had this to say, “ Laban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer’s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle “Laban ki Pahunch Lambi Hai” that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.” Samrat Chengapa, Senior Vice President, Dentsu India Pvt Ltd “ Laban is an exciting new product that is unlike any other in the market. The Laban’s Stretchy Man is a very interesting and lively character. It was a fun challenge to conceptualise the Stretchy Man and create Laban’s first TVC in India. We are confident that the ad will catch the attention of our audience and are delighted to have worked on it” Campaign Credits: Chief Creative Officer: Rahul Sengupta Executive Creative Director: Ajesh N Senior Creative Director: Rajesh Narasimhan Director: Abhijit Chaudhuri Dadu Production House: QED films Languages: Hindi & Tamil
Monday, November 20 2017
Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new campaign titled ‘Khushiyon ke chand pal’. The humourous 20-second spots depict a woman being unexpectedly appreciated by her loved ones for repairing different things in the household. The campaign, conceived by Ogilvy Mumbai through a series of films with Fevikwik sense of humour, highlights the versatility of Fevikwik in fixing anything, from toys to ‘jhumka’ to a ‘mandir ki ghanti’. It talks about how Fevikwik can not only fix broken objects but also cement the bonds between husband and wife, mother and son, mother-in-law and daughter-in-law. Vivek Sharma, Chief Marketing Officer, Pidilite Industries : A woman is at the heart of every family. But very often she goes unappreciated for the little things she does around the household, including repairing broken things at home that are a favourite to family members. The new TVCs, in a humorous way, appreciate this role that the woman plays by bringing back things to life through repairs and creating little moments of joy. The TV campaign will be supported by an integrated digital marketing campaign. Apart from outdoors and increased visibility at trade outlets, there will also be a number of demand generation initiatives to reap maximum advantage of the new TVC. Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: Fevikwik has always created wonders and various moments of joy for enormous number of consumers. The ‘Khushiyon ke chand pal’ (moments of happiness) campaign depicts that this instant-bonding adhesive is a perfect partner for every housewife to have cherished moments and fix any kind of day-to-day things. The storyline: TVC 1: The film opens with a kid eating at the dining table. He suddenly calls out, “Mummy, Karela aur dena.” His request for more Karela surprises his mother. A voiceover is heard in the background, “Aisa roz roz nahi hota hai”. The film goes into a flashback where the mother is shown fixing the kids’s favorite toy car using Fevikwik. A voice over in the background says, “Yeh aaj sirf isliye hua hain kyonki Mummy ne bitto ki favorite car Jodi Hai Fevikwik Se.” The TVC ends with the kid sitting at the table asking for Karela with a grin on his face. The voiceover kicks in, “Khushiyon ke chand pal, sirf 5 rupaiye mein. Fevikwik.” TVC 2: The film opens with a woman on the treadmill. Her mother-in-law walks up to her with a glass of juice in her hand, not something she usually does. A voiceover plays, “Aisa roz roz nahi hota hai.” The film goes into a flashback showing the woman fixing the mother-in-law’s broken bell using Fevikwik. The voiceover kicks in, “Khushiyon ke chand pal, sirf 5 rupaiye mein. Fevikwik.” CREDITS Client: Pidilite Industries Agency: Ogilvy Mumbai Creative: Piyush Pandey & team Account Management: Vivek Verma, Pranay Merchant, Sriyanta Ghosh, Yesha Shah Production House: Corcoise Films private limited Director: Prasoon Pandey Producer: Cyrus Pagdiwala
Monday, November 20 2017
After a long wait, Panasonic India has come up with an energetic television campaign for its range of alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, the TVC is now on-air across all popular channels. The central theme of the campaign is to highlight the superior power of Panasonic alkaline batteries as compared to normal zinc batteries through a zippy badminton power play by P V Sindhu, Olympic silver medallist and the brand’s new ambassador. The TVC opens on P V Sindhu, getting equipped with a robotic arm powered by normal zinc-carbon battery. In the next scene, we see her playing against an android robot that holds the power of 15 batteries. A power-packed game follows, that is interrupted by Sindhu falling down on the court, and the drained batteries popping out of her arm. The second sequence shows her coach tossing a pair of Panasonic alkaline batteries towards a wasted Sindhu. She puts the batteries in her arm’s socket to recharge herself. A quick animation of the battery technology appears on screen, followed by another round of badminton power play. The film ends with Sindhu hitting a winning smash to make the shuttlecock fly and hit the android, releasing the power of 15 zinc batteries, and dropping it down, dead. Commenting on the campaign, Sarthak Seth, Head -Brand & Marketing Communications, Panasonic India, said, “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.” Mayank Khattar, National Creative Director, Milestone Dentsu said, “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.” Nabendu Bhattacharya, CEO & MD, Milestone Dentsu, said, “This is the first TVC for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.” Campaign Summary Campaign elements: TVC, Print, Outdoor, Digital, Cinema Client: Panasonic India Pvt. Ltd. Creative Agency: Milestone Dentsu Pvt. Ltd. Country Head: Ujjwal Anand National Creative Director: Mayank Khattar Creative team: Devraj Roy Planning team: Rahul Arora Account Management Team: Srikant Ganesh, Saransh Verma Agency Producer: Director (of the film): Anthony leonardi Producer: Raman Chauhan Production House: Snowball Studios DOP: VikasShivaraman Music: SukhamritSoin TVC Title of film: “Robot” Duration: 45 seconds Exposure: Television, Digital
Monday, November 20 2017
Mumbai Police andCartoon Network, India’s leading kids’ entertainment channel,announced their partnershipto unveil the city’s largest child safety and security awareness programme, #BachchePoliceBulayenge .At this event, Mumbai Police also launched the Traffic Guide Project , a community outreach initiative, the brainchild of Shri. Datta Padsalgikar- Commissioner of Police, Mumbai; to encourage adults to participate in patrolling and volunteering pedestrians and general public, to obey traffic rules.Both the programmeswereunveiled by Smt. Amruta Fadnavis – Social Activist & Banker,Shri. Datta Padsalgikar – Commissioner of Police, Mumbai and Shri. Siddharth Jain, Managing Director – South Asia, Turner India. As a part of the campaign launch, two videos, featuring Cartoon Network’s popular character Kris, from Roll No. 21,educating children on traffic rules®ulations and stranger safety, wereunveiled.With security becoming analarming concern amongst parents, the campaign #BachchePoliceBulayenge aims at instilling the habit of approaching the police in case of an emergency and how can kids combat themtogether. Kriswill lead the campaign to grab the attention ofthe young audience and create awareness on: Following road rules& regulations Stranger security Dialling 100 in case of an emergency Being a responsible citizen Held at National Sports Club of India (NSCI), the event saw a turnout of over 1500 children from schools across Mumbai, who pledged to be responsible citizens. The partnership will see three more videos being released, as part of this campaign that aims to reach millions of kids at schools and recreational centres across the city. The campaign will also be leveraged jointly across social media platforms byMumbai Police and Cartoon Network and the video will be showcased at various city multiplexes. Speaking about the campaign, Shri . Datta Padsalgikar- Commissioner of Police, Mumbai said, “In pursuit of building a safe environment for our kids, the campaign,#BachchePoliceBulayenge aims to educate and sensitise children to be aware, responsible and adhere to societal rules and regulations. We want to enable them with all the right information so they grow up to be well informed citizens and lead by example. Keeping this objective in mind, we found an ideal partner in Cartoon Network given theircommitment totheir young and impressionable viewers.” Talking about this initiative for kids, Shri.Siddharth Jain, Managing Director – South Asia, Turner India said, “As a global media entity, Turner International believes in understanding and connecting with its young viewers. Committed to developing responsible kids’ content, Turner uses this platformto further encourage a positive change and bridge the gap between children and Policemen today. Together with Mumbai Police, #BachchePoliceBulayenge, aims to widen the outreach and accelerate our engagement with kids through our grassroot school contact programmes.” “The Traffic Guide Project provides a platform for adults to collaborate with the Mumbai Police in managing traffic across the city, by helping implementingrules. It is a police-public partnership programme and we encourage all citizens of the age of 18 years and above to dedicate few hours in a week to decongest the city’s traffic. Every Mumbaikar can partake in this formal recognition program by Mumbai Police and help in creating a better and safer Mumbai.” Shri . Amitesh Kumar, Jt. Commissioner of Police – Traffic, Mumbai , added. Mumbai Police, under its Traffic Guide Project initiative distributed traffic safety kits including reflective jackets, batons and whistles to the volunteers present at the event.
Thursday, November 2 2017
The front-runner in kid’s entertainment space, Nickelodeon , is back to dial up the excitement this Children’s Day with its watch and win contests – ‘iWatch, iParticipate and iWin’ on Nick and ‘I am on Tv’ on Sonic. All kids have to do is tune in to Nickelodeon, Mon-Fri 7-8:30 pm, answer simple questions and they stand a chance to win an iPhone X! Adding to the excitement, is an exclusive opportunity to watch your animated avatar on TV by watching Sonic, Mon-Fri 5-6:30pm! The celebratory season is indeed going to be a happy one for kids with Nickelodeon.
Wednesday, November 22 2017
The new season of the Indian Super League has kicked-off with a bang in Kochi. As testimony to the League’s growing popularity, Hotstar, India’s largest streaming platform and the official online destination for ISL Season 4, has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season. The League, this year, will be played over 17 weeks, up from 12 weeks in the last season, and also brings to the fray, two brand new teams- Bengaluru F.C. and Jamshedpur F.C.- taking the on-field stakes up by several notches. In addition to more people tuning in, the opening match recorded a 5X increase in total time spent (minutes watched) compared to the opening match of Season 3. Season 4 promises to be bigger than any season yet, with hotly contested matches, brand new teams eager to make a mark, which is excellent news for football fans in India. ISL Season 4 began on Friday, 17 November, and can be watched live on Hotstar and Star Sports Network.
Thursday, November 23 2017
WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network has successfully wrapped up its second season of WAT’s Your Big Idea (#WYBI) yesterday at an event in Mumbai. The winning trophy was awarded to WAT’s in the Name from MICA. The first runner-up was team BhaiBhaiBhai from MICA , while the second runner-up position was awarded to ThreeTwoOne fromIIMC – Delhi. This year WAT’s Your Big Idea received over 240 entries from 390+ students who participated from leading institutions like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind . Associated brands had shared their background and company history along with the objective, target audience, target market, challenges faced and the requirement from each team in terms of a campaign. ITC’s Savlon’s brief was to increase usage of hand-wash in households and to increase usage adoption, while HE Face Wash looked for an integrated marketing idea for their newly launched product, waterless face wash. Naturolax’s marketing objective was to establish a new brand positioning, thereby driving new trials and increasing market share. JACK & JONES core objective was to establish them in the men’s comfort zone brand and gain branding visibility along with garnering actual footfalls and sales. Madame Tussauds looked for ideas which helped in increasing repeated walk-ins and ideas on new possible opportunities to drive revenues and Swarovski wanted ideas which helped increase sales and create a brand visibility in their TG. The shortlisted teams got an opportunity to work with the team at WATConsult, to understand the nuances of digital campaigns and improvise their entries before presenting in front of the esteemed jury today, which comprised of Rajiv Dingra (Founder and CEO, WATConsult), Jaikishan Chhaproo (Head Media and PR, ITC), Praveen Das (Co-Founder & Managing Director, Happy Mcgarrybowen), Vineet Gautam (CEO, Bestseller Group) Sukanya Dutta Roy (MD, Consumer Goods Division, Swarovski), Sabia Gulati (Head, Sales & Marketing, Madam Tussauds) Rajesh Kamat (VP, Strategy & Operations, Piramal Enterprises) and Anoop Agarwal (DGM Marketing, Emami Group). Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “I would like to congratulate all the winning teams for their incredible participation. This year we have received a tremendous response, the entries were more than double from last year and the quality of work was also commendable. We hope to take this initiative to greater heights next year.” Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “WATConsult has been doing an excellent job with WAT’s Your Big Idea and I would like to congratulate them on the same. Also, would like to extend my wishes to the winning teams on the fabulous ideas they came up with.”
Monday, November 20 2017
As part of its Amplify Digital Series, the National Association of Software and Services Companies (NASSCOM) today hosted a core committee meeting in the city comprising of industry leaders of Indian IT. The meeting was held as a precursor to the World Congress on Information Technology (WCIT) and NASSCOM India Leadership Forum, which will be making its debut in India in February 2018 . With WCIT’s Core Committee in attendance, the discussion gave an insight into the agenda and priorities of the IT congress, which will be co-hosted as a megaevent with the NASSOM India Leadership Forum (NILF). Present in the meeting were Mr. B.V.R. Mohan Reddy , Founder & Executive Chairman, Cyient and Mr. C.P. Gurnani , CEO & Managing Director. “2018 marks not only the debut of WCIT in India, but the first time we are holding an event of NILF’s global scale in Hyderabad. After hosting the Global Entrepreneurship Summit, we are excited to encourage Hyderabad’s forward-looking policies and its position as an emerging Silicon Valley of India by bringing NILF-WCIT to the city”, said Mr. C.P. Gurnani , CEO & Managing Director, Tech Mahindra. Amplify Digital Series is being organised countrywide by NASSCOM, with select CXOs to discuss the digital revolution and how it is reshaping the world around us with its implications for government, business and society. Its pivot is to encourage a digital core in India Inc. – an enterprise-wide transformation that rethinks the core across people, processes, and technology.
Tuesday, November 21 2017
Canon India, today announced the appointment of Mr. Gary Lee as the Chief Financial Officer and Vice President. Under his new role, Mr. Lee would be overseeing the Finance & Taxation, Legal and Corporate Communication divisions at Canon India. He takes over the roles and responsibilities from Mr. Anuj Aggarwal who has been elevated to Canon Marketing Philippines as a Vice President. This transition is a significant move by the organisation to elevate its leadership across geographies and cultivate globally competent human resources. The objective is to build a global management system, targeting optimal use of human resources in operations worldwide. The criteria involves examining and identifying professionals for senior management positions and develop the skills of these future leaders by rotating them through key positions overseas. Commenting on this imperative move in the thought leadership arena, Mr. Kazutada Kobayashi, President & CEO, Canon India said , “Employees have always been integral to Canon’s success story across the globe. I have personally been associated with Canon for over 37 years now, where I have spent 30 years working in various overseas operations in geographies including Germany, the Netherlands, Hong Kong and India. At Canon India, we consider our employees to be the biggest assets of our organisation and with this leadership transition, I am extremely proud to see Canon India becoming an integral part of this Global leadership movement.” “With an impeccable growth trajectory for building core competencies of people, business transformation and operations, Mr. Gary Lee brings with him extraordinary leadership skills. We welcome him to this wonderful country. Mr. Anuj Aggarwal’s contribution to the growth of Canon in India has been monumental. I wish him the absolute best and I am confident that he will continue adding more feathers to the progress of Canon Marketing Philippines,” added Mr. Kobayashi. Having added to Canon India’s progress for nearly 15 years, Mr. Anuj Aggarwal, former Vice President & Chief Financial Officer, Canon India remarked, “I have spent a considerable tenure of my career with Canon, starting as a Manager Finance in 2000, moving to the role of the Chief Financial Officer in 2007 and then being elevated as the Vice President in 2015. At Canon, employees are constantly empowered to prosper and grow in life. Our HR team plays an integral role in motivating all employees to challenge their abilities and strengthen their skills. With the endeavours of all our employees, today we have accomplished the position of a pioneer in the imaging space in the country. Moving forward, I feel privileged to be acknowledged for serving my organisation at the Global platform, as Vice President in Canon Marketing Philippines. I look forward to the new avenues.” Canon India has already established its leadership in the imaging world and under Mr. Lee’s management the company aims at achieving further heights. Mr. Lee has more than 20 years of experience in Accounting, IT and Finance. With his strong and diverse experience, he has helped improve the company’s operation efficiency by integrating information technologies into different business operations, and has led his team to several significant accomplishments. Joining the India operations, Mr. Gary Lee, Chief Financial Officer and Vice President, Canon India, said, “India as a nation, has consistently exhibited a great deal of potential for the imaging business. I am elated to witness Canon India’s growth journey over the past two decades and I am honoured to be selected for this new role to serve in this dynamic nation. Our world-class imaging portfolio joined with the staggering ability and enthusiasm of our organisations Global offices, provides us a remarkable opportunity to further elevate the fate of imaging in India. I envision contributing to this great journey of Canon in India and expanding on the strong footprint that we have built over the years.” Along with this global leadership movement, several other overseas assignment opportunities contribute to increased exposure and learning for Canon employees. These include, Canon Global Assignment Program, Service Engineer Attachment Program, Canon Asia Global Assignment Program and Canon Asia Short-term Assignment Program.
Thursday, November 23 2017
Tata Motors today announced theTata Nexon association with Disney India ahead of the theatrical release of its much awaited Lucas Film Star Wars: The Last Jedi . This exclusive tie-up promises to offer a unique adventure to fans of cars and Star Wars! Through this first-of-its-kind campaign, Tata Motors has strategized to aggressively increase awareness of the Nexon in the country by joining forces withthe Star Wars franchise. Similar tothe Star Wars franchise, Tata Motorshas a long legacy of celebrating fan engagement and unparalleled brand experience over the decades. With its epic galactical adventures and space battles, Star Wars has been fueling the imagination of millions with path-breaking innovation in storytelling. The feature loaded Nexon with its LEVEL NEX Design, Performance, Technology and Comfort has fueled a similar level of excitement among auto enthusiasts. According to Mr. Vivek Srivatsa – Head – Marketing, PVBU, Tata Motors – “We are very excited to associate the Tata Nexon with the Star Wars brand which is a huge franchise globally. Nexon has been one of the most talked about recently, just like the ‘ The Last Jedi’ has been for the movie buffs. Fueling the force within you, the Tata Nexon takes driving to LEVEL NEX which has resulted in a culmination of a radical shift in thinking about our products.Nexon promises to deliver an experience beyond the next level which will change the norms of what you can expect out of a car just like the Star Wars movies. We are sure that this association will definitely prove to be a real treat for fans of both the brands.” Customers will experience the best of both worlds at every level in thisinnovative campaign. Under this association, the two brands will collaborate across various platforms, from test drives to showrooms to the Nexon Skills Arena.It will offer an immersive and engaging experience that Star Wars fans would love and relate to the technologically-advanced Tata Nexon. Exciting Star Warsmerchandise will also be available at the Nexon Skill Arenas. The Nexon has empowered the customers with exciting new technology features to experience best-in-class driving on road. The Moroccan Blue and the Vermont Red colors of the Nexon – are symbolic to the light and dark side of the Force in the Star Wars galaxy. These unique coloursdepict a sense of empowerment and world’s best experience and driving pleasure. With cool tech features like the Wristband Key, Floating Navigainment Touchscreen with Voice Control and the 8-Speaker Sound System, Nexon is sure to become a favorite amongst this target group. Also with the Superior 6-speed Transmission, drivers are in for a real-life demonstration of the force. The Star Wars franchise witnesses huge fan following and the movie is expected to release on December 15 th 2017.