Technology and Innovation News Updates

Cypress Semiconductor PSoC 6 BLE Pioneer Kit Now In Stock at Digi-Key

Monday, November 20 2017

Cypress Semiconductor PSoC 6 BLE Pioneer Kit Now In Stock at Digi-Key

Cypress Semiconductor PSoC 6 BLE Pioneer Kit Now In Stock at Digi-Key Cypress Semiconductor PSoC 6 BLE Pioneer Kit Now In Stock at Digi-Key November 20, 2017 76 Customers who opted in to be early adopters of the Cypress Semiconductor PSoC 6 BLE Pioneer Kit through Digi-Key Electronics, a global electronic components distributor, will be seeing the product arrive at their doors shortly . The company has received their highly-anticipated stock and have begun processing and shipping customer pre-orders. Cypress’ PSoC 6 MCU is an IoT game changer. It delivers the ultra-low-power, high-performance, and built-in security features that tomorrow’s IoT devices demand, all built on the best-in-class flexibility PSoC is known for. The PSoC 6 MCU has already generated a lot of customer interest and attention in the industry thus far, and Digi-Key is proud to be a key partner with Cypress in bringing this product to the market as fast as possible. To get a more in-depth look at the PSoC 6 MCU, visit Digi-Key’s TheCircuit entry entitled “Cypress’ PSoC 6 IoT MCU is on the Way.” For more information about Cypress Semiconductor and to see their entire product listing, please visit their Supplier Center page on the Digi-Key website . TAGS

SBI to Adopt Blockchain for Smart Contracts and KYC by December

Monday, November 20 2017

SBI to Adopt Blockchain for Smart Contracts and KYC by December

SBI to Adopt Blockchain for Smart Contracts and KYC by December SBI to Adopt Blockchain for Smart Contracts and KYC by December Under the partnership with BankChain and Intel, the State Bank of India (SBI) will adopt blockchain technology to manage the mandatory Know Your Customer (KYC) details in its system November 20, 2017 86 India’s largest lender State Bank of India will roll out beta launches of blockchain-enabled smart contracts by next month, according to Sudin Baraokar, head of innovation, SBI. Blockchain-enabled Know Your Customer (KYC) will soon follow suit. These applications are part of BankChain, a community of 27 banks, which have joined hands to explore and build blockchain solutions for banking. “By next month, we should have two beta production solutions ready for use by the 27 banks. We will also invite further participation. The beta production that will be ready are smart contracts and second is KYC,” said Baraokar. BankChain was formed in February with State Bank of India being the first member. It now has 22 Indian banks, including ICICI Bank, DCB Bank and Axis Bank, and five Middle East-based banks. Bank-Chain has tied up with Pune-based startup Primechain Technologies to create these solutions. “BankChain is a big move. It is getting all banks together and collaborating. It is also de-risking our investment in emerging tech, so that all banks can come and invest at once… we can also share knowledge and reduce the cost. We can also use each other’s technical teams to take this forward. We focused on solutions that the bank does not have… things like smart contracts, which is not regulatory heavy. We focused on those solutions,” said Baraokar, at the recently concluded Bengaluru Tech Summit. Smart contracts are basically contracts which use blockchain, a distributed and decentralised ledger, to maintain contracts between parties. The code and agreements are public, hence traceable and irreversible and thereby do not need any enforcement agency. “Smart contracts can be used for simple things like non-disclosure agreement… rather than signing forms. A lot of internal processes can be contracted. We do a lot of IT procurement, a lot of it can be implemented using blockchain,” said Baraokar. TAGS

Industry and Policy Makers Come Together for ESDM Sector at GCCS 2017

Wednesday, November 22 2017

Industry and Policy Makers Come Together for ESDM Sector at GCCS 2017

Email Print 5th edition of Global Conference on Cyber Space (GCCS 2017) is being held in New Delhi, on 23-24 November 2017. There are various Curtain Raiser events being held on November 20-21, 2017 including the one with theme ‘ESDM Sector in India’ 5th edition of Global Conference on Cyber Space (GCCS 2017) is being held in New Delhi, on 23-24 November 2017. There are various Curtain Raiser events being held on November 20-21, 2017 including the one with theme ‘ ESDM Sector in India ’ Speaking on Government’s role in nurturing ESDM sector in India, Mr. Sanjay Kumar Rakesh , Joint Secretary , MeitY , said: “This is an opportune time & right occasion to discuss the concern of the electronic industry. He gave an analogy of body and mind to suggest the electronic hardware is the body while software is the mind and there is need to have a healthy body as well as mind to develop and nurture sustainable development of ICT sector”. The curtain raiser event” Rising ESDM Sector in India” also saw three launches: Design and Development of NavIC Receiver, Microprocessor Development Programme, Investment Promotion: Hands on Programme for Mobile Handset Engineers Phase II. The concerned team/scientists were also felicitated during the launch session. Mr. Ajay Kumar, Additional Secretary, MeitY said “It’s a matter of great pride that GCCS is happening in India which has provided us platform to review what is happening in ESDM Sector”. With the review of NPE, we are at watershed moment to make sure we build on this initial momentum and make strong & sturdy roots to achieve the growth trajectory we have envisaged. He also referred about the initiatives taken in Adhar, on-going innovation in microprocessor development and landmark success in conditional access system and unpenetrated opportunity in medical electronics which is still underpenetrated. Mr.Ajay Prakash Sawhney, Secretary emphasized that it is an achievement for India for brining GCCS to India with participant and dignitaries from all over the world. The exponential growth in Mobile handset sector has shown what as a country India can achieve in Electronics. We also need to understand the economics and dynamics of various countries that can complete our ecosystem. He concluded that the growth will be coming from opportunities from various domains such as healthcare, agriculture, etc. which gives us room to design, innovate and grow. Delivering the closing remarks Mr. Harish Krishnan , Vice President MAIT said, “We are at the cusp of breakthrough and there is a need for India to “Manufacture for the world” considering the huge world market of 2.4 trillion dollars and cost of manufacturing in India is declining due to Government increased focus.” The session ended with the Panel Discussion on “Electronics-Road Ahead” Moderated by Mr. Vinod Sharma, Managing Director, Deki Electronics with eminent panel comprising of Mr. Sanjay Kumar Rakesh, Joint Secretary, MeitY, Dr. Debashish Dutta, Group Coordinator, R & D, MeitY, Mr. Ashok Dhawan, Managing Director and VP, Flextronics ’s Kiron Shah, Managing Director, Velankani Group, Shri Hariom Rai, Co-Founder & Director, LAVA,Shri Manish Sharma, President & CEO, Panasonic India & South Asia ( TBD ),Moderator: Shri Vinod Sharma, Managing Director, Deki Electronics. The discussion between the industry and Government, focused on what we have achieved and what needs to be done to improve the ESDM sector in the country. Share on: Posted by SMEStreet Desk SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs. Tagged with

Smart Asia 2017—Expo & Summit to Highlight Smart Cities Technologies

Tuesday, November 21 2017

Smart Asia 2017—Expo & Summit to Highlight Smart Cities Technologies

Email Print The event will connect Taiwan’s expertise in building efficient smart cities with India’s burgeoning Smart Cities Mission. The first edition of the trade show focuses on three main themes: Smart City Solutions, Smart Technology Applications, and City Development Products and Services. Taipei World Trade Center (TWTC), a non-profit Taiwanese government co-sponsored trade promotion organization announced the First Edition of ‘ Smart Asia 2017 —Expo & Summit’, which will be held November 23-25 at the White Orchid Convention Center in Bangalore. The event will connect Taiwan’s expertise in building efficient smart cities with India’s burgeoning Smart Cities Mission . The first edition of the trade show focuses on three main themes: Smart City Solutions, Smart Technology Applications, and City Development Products and Services. The ‘India-Taiwan Smart City Summit’ will be held in parallel to the three-day show from November 23 to 24. Co-organized by TWTC, Advanced Public Transportation Research Center (APTRC), and Intelligent Transportation Society of Taiwan, the Summit will comprise a series of keynote speeches and panel discussions by industry stalwarts across verticals who will deliberate Smart City Cooperation between India and Taiwan. These experts will also address Smart Transportation solutions on the second day of the Summit. The discussions will delve into crucial elements such as challenges and opportunities of ‘Smart Cities Mission’ in India, IoT solutions for smart cities, and city sustainability implementation. We will also explore the ways in which smart transportation will reshape the future of urban living, via the joint efforts oftechnologically advanced Taiwan companies. Important speakers for the Summit include Vice President R.T. Tsai of Delta Electronics, Chairperson Chun-Ming Kuo of Taiwan Water Corporation , CEO Raj Cherubal of Chennai Smart City Limited, and Director SK Jason Chang of Advanced Public Transportation Research Center, Taiwan. Promoting the initiative at the Press Conference of SMART ASIA, Mr. Thomas Huang, Executive Director of Exhibition Department of TWTC, expressed his expectations of the event. He also stressed that at a time when India is undergoing large-scale urban development, the show and the India-Taiwan Smart City Summit serve as a platform for government representatives and industry professionals from both India and Taiwan to exchange insights and collaborate toward new partnerships. Fifty world-class Taiwan companies will be showcasing products and services at SMART ASIA 2017 which will help India accelerate the government’s Smart CitiesMission. Key exhibitors include Advantech, ATEN International, Aver Information, MOXA, and QNAP Systems , who also appeared at the press conference to introduce their products. Other renowned exhibitors joining the trade show are CHEM, CTCI, Delta Electronics, FETC International, and YouBike. SMART ASIA 2017 Expo & Summit is being organized by the Taipei World Trade Center, a sister organization to the Taiwan External Trade Development Council ( TAITRA ), and will be held at the White Orchid Convention Center, Bangalore from November 23-25, 2017. The event serves as a catalyst to foster a collaborative relationship between Taiwan and India and to leverage business synergies between the two countries for mutual growth and development. Share on: Posted by SMEStreet Desk SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs. Tagged with

Extend the Life of Your Free Amazon, Hulu, or Netflix Trial

Tuesday, November 21 2017

Extend the Life of Your Free Amazon, Hulu, or Netflix Trial

Extend the Life of Your Free Amazon, Hulu, or Netflix Trial Kristin Wong, 11.36 PM IST and Netflix offer free 30-day trials , which is perfect if you want to binge watch a show and bail. It's possible to double the life of this free period, though, and as Kyle James at Rather Be Shopping writes in a new post, it's also pretty easy. For example, you probably already know that you can get a free 30-day Amazon Prime trial. But "very few Amazon shoppers are aware that you can essentially score a free 2-month trial to Amazon Prime," James points out. Advertisement Basically, once you get close to the 30-day expiration date, navigate to your account and cancel your subscription. James explains: By doing so, it will automatically trigger an alert that offers you another 30 days of Amazon Prime for free. Be sure to accept the trial extension offer and enjoy 30 extra days of Prime at NO charge. Easy enough! And now may be the best time to try it out, he adds, since you'll get free 2-day shipping for Black Friday, Cyber Monday, and Christmas. Advertisement For Netflix and Hulu, all it takes is simply asking a customer service rep for more time. James shares how he asks for an extra 30 days (with the screenshots to prove it) in his full post, so check it out here.

8 Jobs that will help you make more than INR 65 lakh per year

Tuesday, November 21 2017

8 Jobs that will help you make more than INR 65 lakh per year

8 Jobs that will help you make more than INR 65 lakh per year www.techgig.com | techgig.com Nov 21, 2017, 04.41 PM IST Hiring Image Credit Continue reading Finding a job that pays over $100,000 per annum ( INR 65 lakh) is difficult in today's job market. Many tech positions offer six-figure salaries to their employees. The high pay is tied to in-demand skills, higher education, and the work experience. Today we have listed 10 of high-paying jobs that pay $100,000 per year. 1. Engagement Manager The global management consulting firm, McKinsey offers over $100,000 per annum to engagement manager's position at the company. The job of the engagement manager requires leading a team fo associates and business analysts. The professional has to work directly with client executives and take charge of the day-to-day execution of engagement process. 2. Research Scientist - Machine Learning The job profile of a research scientist in machine learning requires a highly advanced knowledge of machine learning and artificial intelligence. The employees working as a research scientist need to develop and implement prototypes. The in-depth knowledge of data mining, machine learning, and natural language processing is important. 3. Marketing Manager Marketing managers make over$100K per year in the US. The job of a marketing manager is to develop and execute marketing plans. The marketing manager also has to analyze the efficacy of the marketing plan and optimize it to get the desired results. 4. Data Scientist With the advancements in machine learning, a job of data scientist has become crucially important. According to the data on Glassdoor, Facebook employs a great number of data scientists. The good company culture and workplace perks offered to data scientists are attracting the young talent towards this job role. 5. Senior Analyst Analysts have open positions in research-oriented firms. The job of a senior analyst is to conduct innovative research and deliver advice through reports. The senior analyst needs to have expertise in consulting, management and client inquiries. The job will require you to explore new verticals as the company's business strategy changes. 6. Product Manager The primary mission of the product manager is the successful management and growth of company's product line. Sometimes the product manager has to work along with the R&D division of the company to take calculated decisions. Global companies like Adobe, Apple, Facebook, and Microsoft pay over $100,000 per annum to product managers. 7. Supply Manager Supply manager help drive, develop and establish the business relationship between the company's design and engineering team and its direct suppliers. The professional is required to work in a challenging environment. The global companies like Intel, Apple, and Xiaomi employ a large number of supply managers. 8. Program Manager With the changing business needs, companies have started employing program managers for its employees. The work of a program manager to take care of both internal and external communication for the company. Program managers need to spend a lot of time with the company's employees. Program managers often get a lot of perks apart from the annual package. - Rajat Kabade

Beware of these 341 recruiting agencies offering jobs abroad

Tuesday, November 21 2017

Beware of these 341 recruiting agencies offering jobs abroad

Beware of these 341 recruiting agencies offering jobs abroad www.techgig.com | techgig.com Nov 21, 2017, 08.56 PM IST Hiring Image Credit Continue reading Indian embassy has cautioned people against the number of agencies when seeking jobs in Saudi Arabia. The e-migrate portal by the Ministry of External Affairs has listed recruiting agencies which do not have official permissions. The agencies need a registration certificate issued by Overseas Employment Division to recruit employees in Saudi Arabia. The Indian Embassy has published a list of agencies whose Registration Certificate (RC) has either expired or it was recently deactivated, canceled or suspended by the authorities. Among the 341 recruiting agencies that are listed by the Overseas Division on the e-migrate portal of Ministry of External Affairs, 10 agencies are from Hyderabad, Telangana. 3 of the agencies are from Karimnagar in Telangana and four are from Vishakhapattanam and YSR districts of Andhra Pradesh. Thousands of young skilled Indian candidates explore the job opportunities in Saudi Arabia each year. One of the major reason for choosing jobs in the Middle East has always been the pay package and other perks. Quite surprisingly, most of the blacklisted agencies are from Telangana and Andhra Pradesh. While rest of the recruitment agencies are from various parts of India. The blacklisted recruitment agencies from Telangana and Andhra Pradesh include, Omni Global Manpower Consultancy (de-activated), Globe India International (RC expired), Aluri Manpower Solutions (cancelled), International Standard Business Solutions (deactivated), Al-Hasim Overseas Employment Consultants (RC expired), Sambe Consultants (RC expired), and welfare Resorts and Farms Pvt Ltd (RC expired). - Rajat Kabade

10 Crore Rural Indians To Get Internet By Next Year: Sundararajan

Tuesday, November 21 2017

10 Crore Rural Indians To Get Internet By Next Year: Sundararajan

About 10 crore rural Indians will start getting internet in their homes by December 2018, Telecom Secretary Aruna Sundararajan said in an interaction with BloombergQuint on the government’s Bharat Net project which aims to provide internet connectivity in rural India. Sundararajan said 88,000 panchayats have already been connected under phase 1 of the project which aims to connect 100,000 panchayats by December-end. Investment into the government's Wi-Fi plan alone can create 10 million jobs in the coming years, said Sundararajan. Amid reports of job losses in the telecom sector, the telecom secretary said that while it is true there have been some job losses in the sector, many more will be created as well. The Telecom Commission will go through the recommendations of the Inter-Ministerial Group to help the struggling operators, Sundararajan said. A final approval will come once the feedback sought on some of the issues and legal opinion is received, she said. It will then go to the cabinet for final approval. – Bloomberg Quint Twitter

Corporate Hiring to Remain Slow Till Fiscal-End: ASSOCHAM

Tuesday, November 21 2017

Corporate Hiring to Remain Slow Till Fiscal-End: ASSOCHAM

Email Print Despite Moody’s sovereign rating upgrade, hiring by the private sector is expected to stay muted till the end of the current fiscal as corporate India is busy trimming balance sheets and rationalising costs, according to industry chamber ASSOCHAM. Despite Moody’s sovereign rating upgrade, hiring by the private sector is expected to stay muted till the end of the current fiscal as corporate India is busy trimming balance sheets and rationalising costs, according to industry chamber ASSOCHAM. Based on a survey of association members, the ASSOCHAM report comes in the context of tepid job growth in the economy which has been recently impacted by demonetisation and implementation of the Goods and Services Tax. “With corporate India placing most energies on rationalising costs, including wage costs, and trying to deleverage its balance sheet, the hiring outlook in the private sector is expected to stay muted till the beginning of fiscal 2018-19,” an Associated Chambers of Commerce and Industry of India (ASSOCHAM) release said in New Delhi. “The focus right now is how to deleverage, consolidate, exit from non-core businesses and achieve lean and mean balance sheets. Going forward at least in the next quarter and a half, corporates would be busy improving their margins and reducing their debt costs, even as the top line growth may take a back seat,” it said. On Friday, US credit rating agency Moody’s upgraded India’s sovereign ratings to Baa2 from its lowest investment grade of Baa3 and changed the outlook for the country’s rating to stable from positive. It said this was based on the Indian government’s “wide-ranging programme of economic and institutional reforms”. “Under these circumstance, the fresh hiring prospects do not look bright, maybe for the two quarters; however, things should look up in the next fiscal. The wage cost control would remain a key area of priority in the short term,” ASSOCHAM added. The industry body also noted that as the state-run banks also bring down their employee-cost-to-operation ratio, post their re-capitalisation recently announced by the government, “fresh hiring may also come down there as well”. The non-performing assets or bad loans in state-run banks on account of the private sector have accumulated to a staggering Rs 7.3 lakh crore. “Though the Moody’s upgrade has given a sentiment boost, the next two quarters would be challenging for the private sector. But things would then improve and some of the pain points of the present like high debt and slow consumer demand should ease from April 2018,” ASSOCHAM Secretary General D.S. Rawat said in a statement.

CBEC Urged FMCG Companies to Lower their MRP Because of GST

Tuesday, November 21 2017

CBEC Urged FMCG Companies to Lower their MRP Because of GST

Email Print In her letter to all the major Fast-Moving Consumer Goods (FMCG) companies, Sarna pointed out the need to immediately revise the maximum retail price (MRP) on all the products for which the tax reductions have been announced by the GST Council, according a statement by the finance ministry. CBEC Chairperson Vanaja Sarna has written to FMCG companies asking them to immediately revise MRP on all products in line with the latest reduction in GST rates. The Goods and Services Tax ( GST ) rate was reduced on 178 items including detergents , shampoos and beauty products, from 28 per cent to 18 per cent from November 15. In her letter to all the major Fast-Moving Consumer Goods (FMCG) companies, Sarna pointed out the need to immediately revise the maximum retail price (MRP) on all the products for which the tax reductions have been announced by the GST Council , according a statement by the finance ministry. “She has also requested all to give wide publicity to the revised MRP of products. The Government expects that the industry should immediately respond to the earlier appeal made by the Finance Minister on this issue,” it said. GST rates on a number of items have also been reduced from 18 per cent to 12 per cent and from 12 per cent to 5 per cent. “The benefit of reduction in the GST rate has to be passed on by the suppliers to the consumers by way of commensurate reduction in prices. The reduction in GST rates is also expected to encourage domestic demand and investment,” the ministry said. Items on which tax rate has been cut from 28 per cent to 18 per cent include chewing gum, chocolates, coffee, custard powder, marble and granite, dental hygiene products, polishes and creams, sanitary ware, leather clothing, artificial fur, wigs, cookers, stoves, after-shave, deodorant, detergent and washing power, razors and blades, cutlery, storage water heater, batteries, goggles, wrist watches and mattress. Tax rate on condensed mil, refined sugar, pasta curry paste, diabetic food, medical grade oxygen, printing ink, hand bags, hats, spectacles frame and bamboo/cane furniture has been cut from 18 per cent to 12 per cent.

Seqrite and Jetico to Jointly Develop Data Encryption Solutions for Enterprise Security

Tuesday, November 21 2017

Seqrite and Jetico to Jointly Develop Data Encryption Solutions for Enterprise Security

Email Print Seqrite an enterprise security solutions company has entered into a technology collaboration with Jetico, a Finnish company developing data protection software. This joint venture will develop superior encryption solutions and expand enterprise security portfolio. Through this collaboration, Seqrite gains the rights to integrate the technology from Jetico’s whole disk encryption software and deliver the finest ‘ Endpoint Encryption ’ solution to its customers. Speaking about the collaboration, Sanjay Katkar , Joint Managing Director and Chief Technology Officer , Quick Heal Technologies Limited said, “ Quick Heal Technologies is committed to building sustainable, long-term partnerships with global leaders. Jetico is a leading provider of Encryption Software and we are delighted to partner with them. Data Security has become a key concern for businesses with the rise of digital workplace and workforce.” Seqrite -an enterprise security solutions company has entered into a technology collaboration with Jetico, a Finnish company developing data protection software. This joint venture will develop superior encryption solutions and expand enterprise security portfolio. “Our collaboration with Jetico will enable us to tap into its capabilities in building superior encryption solutions to provide best in class experience to enterprise and government customers through the brand ‘Seqrite’,” he said. He added in today’s digitised world, the risk of data breaches has become a key concern for CIOs and CISOs. Hence, security teams are increasingly deploying safety measures to protect sensitive data from unauthorized access. Encryption is regarded as the most critical tool to safeguard data from internal as well as external threats. Keeping this in mind, Seqrite has partnered with Jetico to introduce the finest encryption technology to its customers. Seqrite is the enterprise security solutions brand of Quick Heal Technologies Limited, one of the leading providers of IT Security solutions. It offers a host of enterprise security solutions which includes Endpoint Security , Unified Threat Management (UTM), Mobile Device Management (MDM), Server Security and now Endpoint Encryption. Additionally, Seqrite Services caters to the growing demand of Managed Security Services of enterprise customers. Jetico Founder & Chairman, Dr TommiRasila said,“We are proud that Seqrite has selected Jetico as their partner in encryption. Then again, we are second to none when it comes to security. During our history of over 20 years, Jetico has never compromised the integrity of our software with any backdoors or related weaknesses – and we have no intention to break this tradition. Being from a small, tech-savvy country such as Finland, means that we can make high-security products without any backdoors, which is important to those who take their data privacy seriously.”

TCS to build own technology, develop in-house talent: CEO

Tuesday, November 21 2017

TCS to build own technology, develop in-house talent: CEO

Gadgets Image Credit Continue reading Tata Consultancy Services (TCS), India's largest software services firm, says it will continue to build technologies and groom leaders to take up senior roles, rather than buy them from outside. "I don't know if insular would be the right word but, definitely, we believe in building talent and technologies in house," TCS chief executive officer (CEO) Rajesh Gopinathan said in a Mint interview recently. "As an organisation, if I don't offer you space to grow the capability that you don't have, then it is just a transactional buy and sell relationship. It (the decision to build talent) is very core to our DNA," said the 46-year-old Gopinathan, who joined TCS from Tata Industries way back in 2001. As per a Mint analysis, TCS's senior leadership team (vice presidents and above) comprises executives who have had at least a decade-long stint in the company. "People ask me why our attrition is low. Our attrition is low because of this. Because my promise to you (my employee) is that I will give you the space to be who you are not today. And If I don't give that space, then why will people stay with me?" "I agree, it is a risk," conceded Gopinathan, when asked if the company runs the risk of slow growth as building both technology and talent take time. "We are betting on our people that this culture is the more robust and resilient culture that will allow us to go over multiple cycles of technology. Otherwise, I am merely a financial investment engine," said Gopinathan, who took over as CEO in February after N Chandrasekaran was appointed chairman of Tata Sons, the Tata group holding company. In contrast, other Indian IT firms like Infosys and Wipro have been relying on buying companies and hiring people. As per reports, Accenture spent $1.7 billion to buy 37 companies last year, with these acquisitions helping the company improve its dollar revenue growth to 6% (from 3.5% in 2015-16) to end with $34.9 billion in revenue for the year ended August 2017. Meanwhile, TCS is trying to build a new brand that is distant and far apart from its traditional model. The company recently said it will create a standalone brand for Ignio, its artificial intelligence (AI) product. As per reports, TCS has already started hiring people from various US firms aimed at improving the sales of Ignio. Many analysts had stated earlier that TCS is trying to build a new brand that is distant from its traditional model, as per an Economic Times report. "If you want to sell Ignio as a product, you have to create a product brand. TCS as a services brand is humongous. We have to make sure that the product can stand on its own. It is deeply embedded in TCS, but from sales and branding perspective, you have to create an identity," Harrick Vin, global head of Digitate, was quoted as saying in some media reports. While Indian IT firms have always projected their AI platforms as just a part of their IT services, TCS has now taken a different approach. TCS was among the first Indian firms to invest in intellectual property; it will now have the task of making their vision clear to the customers in regard to AI-based products, say researchers. By Kunal Doley