Elemis inks Ulta retail deal and plans to triple US business

Monday, July 16 2018

Elemis inks Ulta retail deal and plans to triple US business By Lucy Tandon Copp 16-Jul-2018 The British beauty brand will launch into 300 Ulta stores with a long-term view of tripling its US business Elemis is debuting in Ulta with three skin care starter packs
Elemis has signed a deal with its first specialty beauty retailer in the US.
The British beauty brand will roll-out into 300 Ulta stores this month and online at ulta.com, with a long-term vision of tripling its US business.
Coinciding with the expansion, the brand has appointed Co-founder Noella Gabriel to the role of President, with responsibility for driving US growth and performance.
Speaking to Cosmetics Business , Gabriel said: "While we know that US consumers express excitement for British brands, since the principles of the two regions broadly align, we also know that, . . .
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